How do you research keywords for app store optimization?

Remember that DIRECTNESS is the ultimate goal of keyword selection. For example, a fitness tracker wouldn't want to use the keywords: ? Get ready for summer ? This is the year ? No more excuses Instead, choose keywords that users will recognize and search for: ? Winter and spring fitness ? Fitness goal setting ? Habit tracker Keywords are bridges meant to bring people in. A bridge that can't be found (or that no one is looking for) won't have high returns.

Yes, Identifying the right set of keywords is very important while optimizing any app. To know the right set of keywords, one has to understand the app better, its value, features, benefits, and target audience. Once you are well versed with these, you can look around for other related apps and see what kind of keywords they are targeting. This will surely help you to understand the right set of keywords in the first go. And then you can always A/B test to find out right set for your app.

The best way is to look at what keywords your competitors are using . You may check country specific competitors to drive more competitor keywords case study. Analyze your Category, sub category, sub-sub category. Identify Transactional, Navigational and Informative keywords by analysing your Product /Service. If you have SEO in place for your website look into search Console for more keyword ideas.

Master keyword research for app store optimization with these effective techniques: 1. Analyze competitor keywords: Study successful apps in your niche to identify high-performing keywords they use in titles, descriptions, and tags. 2. Use app store tools: Utilize app store analytics platforms like App Annie or Sensor Tower to discover trending keywords and monitor search volumes. 3. Leverage user feedback: Pay attention to reviews and user feedback to uncover commonly used terms and phrases related to your app, integrating them strategically into your optimization strategy.

Yes, you are right. Competitors are a great source of keyword ideas. By looking at the keywords that your competitors are using, you can get a good understanding of what keywords people are searching for in your industry. However, it is important to note that not all keywords that your competitors are using are right for your app. You need to carefully evaluate each keyword to determine if it is relevant to your app, and has a good search volume. You should also choose keywords that align with the intent of your target audience.

I use Appannie (data.ai) and Apptweak to understand this part. One should also use google planner to understand what types of keywords are being searched. this might not be that useful as it is based on Google Search, which may or may not be useful in Google Play Store.

In addition to the keyword tools listed, there are a few ways to identify additional keywords. For example, you can also use artificial intelligence to find the words and phrases your audience uses in their searches. You can also do online searches and look at the People also ask (PAA) and Related Searches sections. These areas will easily identify keyword opportunities that you can utilize. At Tandem.Buzz, we know that keywords are more than the direct words and phrases people seek. LSI, or latent semantic indexing, keywords are related to your topic without necessarily having a direct correlation. These are great ways to reach people who know what they are looking for but don't know how to find it. Use LSI keywords to guide them.

Yes, we always should pick the right set of keywords based on the relevance of the app. You can look for SEarch volume and traffic share in data.ai and Volume and difficulty level in apptweak. which helps to identify right set.

Here are a few pointers to keep in mind to optimize an app: 1. Figure out the right set of keywords 2. Keyword uses in Title, Description(Short/Long), Graphics 3. Work on Graphics as it helps to describe the app for user landed on the app page 4. Rating of the app 5. User experience on the app, when they are using Note: It is important to understand/avoid keyword stuffing. Keyword stuffing is the practice of overloading your app store listing with keywords in an attempt to rank higher in the app store. Instead, you should focus on using your target keywords naturally throughout your Play Store listing. Use them in your title, description etc... You should also use your keywords in a way that makes sense to your target audience.