How do you repurpose your webinar content and extend its reach and value?

1 Create a blog post

One of the easiest ways to repurpose your webinar content is to turn it into a blog post. You can use the transcript, slides, or recording of your webinar as the basis for your blog post, and add some additional details, examples, or tips that you didn't have time to cover during the webinar. A blog post can help you rank for relevant keywords, drive more traffic to your website, and offer a valuable resource for your readers. You can also include a call to action at the end of your blog post to invite your readers to sign up for your next webinar, download a lead magnet, or contact you for more information.

2 Create a video series

Another way to repurpose your webinar content is to create a video series that breaks down your webinar into smaller, bite-sized segments. You can use a video editing tool to cut your webinar recording into shorter videos, each focusing on a specific topic, question, or tip. A video series can help you reach a wider audience, especially on platforms like YouTube, Facebook, or Instagram, where video content is popular and engaging. You can also use your video series to build anticipation for your next webinar, by teasing some of the topics or benefits that you'll cover.

3 Create a podcast episode

If you have a podcast, or are thinking of starting one, you can repurpose your webinar content into a podcast episode. You can use the audio of your webinar recording, or record a new audio version of your webinar content, and upload it to your podcast platform of choice. A podcast episode can help you connect with your audience on a deeper level, as they can listen to your voice and tone, and feel like they're having a conversation with you. You can also use your podcast episode to promote your webinar, by mentioning it at the beginning or end of your episode, or by offering a special discount or bonus for your listeners.

4 Create a slide deck

Another way to repurpose your webinar content is to create a slide deck that summarizes your main points, key takeaways, and action steps. You can use the slides that you used for your webinar, or create a new slide deck that is more concise and visually appealing. A slide deck can help you share your webinar content with other platforms or audiences, such as SlideShare, LinkedIn, or email subscribers. You can also use your slide deck to encourage your viewers to sign up for your webinar, by including a link or a QR code that leads them to your registration page.

5 Create an infographic

Another way to repurpose your webinar content is to create an infographic that highlights your data, statistics, or facts. You can use an infographic tool to design an infographic that is relevant, informative, and eye-catching. An infographic can help you showcase your authority, credibility, and value, as well as attract more attention and shares on social media or your website. You can also use your infographic to drive more leads to your webinar, by adding a call to action or a lead capture form at the bottom of your infographic.

6 Create a checklist or cheat sheet

Another way to repurpose your webinar content is to create a checklist or cheat sheet that provides a quick and easy reference for your audience. You can use a checklist or cheat sheet tool to create a document that lists the steps, tips, or best practices that you shared during your webinar. A checklist or cheat sheet can help you provide more value to your audience, as well as increase your email list, by offering it as a lead magnet or a follow-up resource. You can also use your checklist or cheat sheet to invite your audience to join your next webinar, by adding a link or a button that leads them to your registration page.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?