How do you repurpose your live streaming content for different video SEO channels?

With LinkedIn the only way to "GO LIVE" is to use a 3rd party program/tool, such a StreamYard, Restream, Ecamm, or even Zoom). What's great about all these options is that they allow you live stream to multiple platforms simultaneously. Each week, when I go Live on LinkedIn using StreamYard, I am co-streaming the same broadcast to YouTube as well. While I could add more social platform destinations (ex. Facebook, Twitter, Twitch) I'm content with just two platforms. What is nice about being able to co-stream to multiple platform simultaneously is that it allows you to reach a different audience and saves times. When you co-stream, your upcoming events & replays show up on each platform with the click of a button. Easy peasy!

Don't wing it! Crafting a detailed "run of show" is crucial - it might take extra time initially, but the investment will significantly enhance your stream's impact. After a few shows, you'll have it down - like riding a bicycle! Dedicate a segment to showcase your expertise, designed for later use in shorts, reels, and videos on platforms like LinkedIn, Instagram, YouTube and TikTok. Boost engagement early on by acknowledging chat participants by name, making them feel valued. Conclude with a concise summary of your livestream, ensuring your audience grasps the full value you’ve offered. This strategic planning will not only improve your live sessions but also amplify your content's reach.

Except for all of the 'should' statements - this is a short & sweet summary of what LI Live is all about -> Showing up & starting conversations with real people in a digital space. Rewrite: "The third step is to record your live stream using with the best equipment that you have at the moment: camera, microphone, and a stable internet connection. Consider a software or tool that allows you to stream to multiple platforms at once, such as Restream, Streamyard, or OBS Studio. This could maximize your exposure by reaching more viewers. Focus on and interact with your audience. Live engagement adds an additional layer of buzz to your engagement. Ask & answer questions. Encourage them to share & invite others to your live stream." better?

Using software that allows you to easily repurpose your livestream is critical. StreamYard and Ecamm both allow you to download individual video files of each guest which are very valuable if you want to create vertical video for repurposing as short clips on YouTube, Instagram or TikTok. This is also a great way to create a podcast by downloading the audio only. Repurposing the downloaded content is one of the most overlooked things when looking to grow your audience.

When creating new content, there are 4 main strategies* to choose from: 1 - Reposting: It's like recycling; same content, same platform. A simple copy-paste or click of the 'repost' button on LinkedIn gets the job done. 2 - Cross-posting: This can take up to one hour, reformatting and sharing the same content across multiple platforms. 3 - Repurposing: This is really where the magic happens! It's about transforming existing live streams into diverse formats: podcasts, text posts, short clips, infographics and more! 4 - Staring at a blank screen and wondering where motivation comes from. Each format caters to different SEO channels, impacting your reach and impact. *Guess which one I do NOT recommend?? ??