How do you report the success of your esports event?

1 Define your goals

Before you start collecting and analyzing data, you need to define what success means for your esports event. What are the main objectives and expectations of your event? Who are the main stakeholders and audiences of your report? How will you align your metrics with your goals? For example, if your goal is to increase brand awareness, you might use metrics like reach, impressions, and social media mentions. If your goal is to generate revenue, you might use metrics like ticket sales, sponsorships, and merchandise.

2 Choose your metrics

When planning an esports event, you'll need to select the most relevant and reliable metrics to measure and report the success of your event. Viewership metrics, such as total unique viewers, average concurrent viewers, peak concurrent viewers, watch time, and retention rate, are important for gauging the reach of your event's live stream or broadcast. To assess audience engagement, look at the number and quality of interactions, feedback, and sentiment from comments, likes, shares, ratings, reviews, and surveys. Conversion metrics can help you measure the success of your call to action by tracking the number and percentage of actions or outcomes from registrations, subscriptions, downloads, purchases, or referrals. Finally, growth metrics can track the change or improvement in your event's performance over time with year-over-year, month-over-month, or event-over-event comparisons.

3 Collect your data

Once you've chosen your metrics, you'll need to collect and organize data from various sources and platforms. Popular streaming platforms like Twitch, YouTube, Facebook Gaming, and Mixer provide analytics and reports on viewership, engagement, and conversion metrics. Social media platforms like Twitter, Instagram, Reddit, and Discord can give insights into reach, impressions, and engagement. Website and app analytics tools such as Google Analytics, Firebase, or App Annie can track traffic and behavior of visitors to measure conversion, retention, and growth metrics. Lastly, survey tools like SurveyMonkey, Typeform, or Google Forms will help you gauge satisfaction, loyalty, and sentiment metrics.

4 Analyze your data

After collecting your data, analyzing and interpreting it is necessary to understand and explain the success of your esports event. To do this, you should clean and validate your data by checking for errors, inconsistencies, or outliers. Aggregating and segmenting your data by relevant criteria such as time, location, device, or demographic is also important. Additionally, visualizing and summarizing the data in charts, graphs, tables, or dashboards can help to clearly present the information. Comparing and benchmarking your data with other sources can help identify trends, patterns, or gaps. Finally, evaluating and reporting your data using KPIs, metrics, and insights will allow you to assess and communicate the results in relation to your goals.

5 Share your report

Finally, you'll need to share and distribute your report to your stakeholders and audiences in a timely and appropriate manner. It's important to tailor your report to your audience, highlighting your achievements and impact, as well as providing recommendations and feedback. Utilize multiple channels and formats when sharing your report, such as email, social media, website, blog, video, podcast, or webinar. Reporting the success of your esports event is not only a way of demonstrating and celebrating your achievements but also a way of learning and improving your event management skills. With these steps and tips in mind, you can create a professional and engaging report that reflects the success of your esports event.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?