How do you refresh your website content?

1 Audit your existing content

The first step to refresh your website content is to audit your existing content. This means reviewing and evaluating your web pages, blog posts, landing pages, and any other content types you have. You want to identify what content is performing well, what content needs improvement, and what content is no longer needed. You can use tools like Google Analytics, Google Search Console, and content audit tools to help you with this process. Some of the metrics you can look at are traffic, bounce rate, conversions, keywords, and backlinks.

2 Update your content strategy

The next step to refresh your website content is to update your content strategy. This means revising and refining your goals, audience, tone, style, and topics for your content. You want to align your content strategy with your current business objectives, customer needs, and market trends. You also want to consider your content distribution channels, such as social media, email, and SEO. You can use tools like content calendars, buyer personas, and keyword research tools to help you with this process.

3 Rewrite or repurpose your content

The third step to refresh your website content is to rewrite or repurpose your content. This means improving or transforming your existing content to make it more engaging, informative, and persuasive. You want to optimize your content for readability, clarity, accuracy, and relevance. You also want to add value to your content by incorporating new data, insights, examples, or media. You can use tools like grammar checkers, plagiarism checkers, and editing tools to help you with this process.

4 Create new content

The fourth step to refresh your website content is to create new content. This means producing original and high-quality content that fills the gaps in your existing content, addresses new questions or challenges, or offers new solutions or opportunities. You want to create content that is useful, relevant, and compelling for your audience. You also want to create content that is optimized for SEO, social media, and conversions. You can use tools like content generators, headline analyzers, and image editors to help you with this process.

5 Test and measure your content

The fifth step to refresh your website content is to test and measure your content. This means analyzing and evaluating the impact and performance of your refreshed content. You want to see how your content affects your website traffic, engagement, leads, sales, and retention. You also want to see how your content compares to your competitors and industry standards. You can use tools like A/B testing, heat maps, surveys, and analytics tools to help you with this process.

6 Repeat the process

The sixth and final step to refresh your website content is to repeat the process. This means keeping your content fresh and relevant by updating it regularly and consistently. You want to monitor and respond to the changes in your audience, market, and industry. You also want to experiment and innovate with your content to stay ahead of the curve. You can use tools like content alerts, content audits, and content trends to help you with this process.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?