How do you reach new photography clients with social media?

1 Choose your platforms wisely

Not all social media platforms are created equal when it comes to photography. Some platforms, like Instagram, Pinterest, and Flickr, are more visual and suited for showcasing your images and style. Others, like Facebook, Twitter, and LinkedIn, are more social and suited for networking, engaging, and sharing your story. Depending on your niche, target market, and objectives, you may want to focus on one or two platforms that best fit your needs and strengths. For example, if you are a wedding photographer, you may want to use Instagram to display your portfolio and Pinterest to create boards with wedding inspiration and tips. If you are a corporate photographer, you may want to use LinkedIn to showcase your professional credentials and Facebook to share testimonials and referrals.

3 Engage with your audience and community

Social media is not a one-way street. You need to engage with your audience and community to build trust, rapport, and loyalty. You can do this by responding to comments, messages, and reviews, asking questions, running polls, surveys, or contests, sharing user-generated content, joining groups, chats, or forums, collaborating with other photographers or influencers, and providing feedback, support, or advice. Engaging with your audience and community will help you establish your authority, credibility, and reputation as a photographer. It will also help you understand your audience's needs, preferences, and pain points, and tailor your services and offers accordingly.

4 Promote your services and offers

Social media is not only a place to showcase your work and connect with your audience, but also a place to promote your services and offers. However, you need to do this in a subtle and strategic way, without being too salesy or spammy. You can do this by creating value-added content that educates, entertains, or inspires your audience, such as tips, tutorials, case studies, testimonials, or stories. You can also do this by creating a call to action that invites your audience to take the next step, such as booking a consultation, signing up for a newsletter, downloading a freebie, or checking out your website or portfolio. You can also do this by creating a sense of urgency or scarcity that motivates your audience to act fast, such as offering a limited-time discount, bonus, or giveaway.

5 Analyze your results and adjust your strategy

Social media is not a set-it-and-forget-it strategy. You need to analyze your results and adjust your strategy accordingly to optimize your performance and reach your goals. You can do this by using analytics tools that measure your key metrics, such as reach, impressions, engagement, conversions, traffic, etc. You can also do this by using feedback tools that collect your audience's opinions, suggestions, or complaints, such as surveys, polls, reviews, or comments. By analyzing your results and feedback, you can identify what works and what doesn't, what you need to improve or change, and what opportunities or challenges you face. You can then use this information to refine your content, targeting, timing, frequency, budget, or goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?