How do you re-engage cold prospects?

1 Identify the reason for disengagement

The first step to re-engage cold prospects is to understand why they stopped responding to your messages. Maybe they were busy, distracted, or not ready to buy. Maybe they had a change in their situation, budget, or priorities. Maybe they found another solution or lost interest in your offer. Whatever the reason, you need to find out what's holding them back and how you can address it.

2 Customize your message

The second step to re-engage cold prospects is to customize your message to their specific needs and pain points. Don't send generic or spammy emails that sound like you're mass emailing everyone on your list. Instead, use personalization, relevance, and value to capture their attention and show them that you care. For example, you can mention something you learned about them or their company, refer to a previous conversation or interaction, or share a relevant piece of content or insight.

3 Use multiple channels

The third step to re-engage cold prospects is to use multiple channels to reach out to them. Don't rely on just one method of communication, such as email or phone. Instead, mix up your channels and use different mediums, such as social media, video, or text. This way, you can increase your chances of getting a response and avoid being ignored or blocked. However, don't overdo it and bombard them with too many messages. Aim for a balance between persistence and respect.

4 Provide a clear call to action

The fourth step to re-engage cold prospects is to provide a clear call to action in your message. Don't leave them wondering what you want them to do or what the next step is. Instead, give them a specific and easy action to take, such as booking a meeting, downloading a resource, or answering a question. Make sure your call to action is aligned with their stage in the buyer's journey and the value proposition you're offering. Also, create a sense of urgency and scarcity to motivate them to act quickly.

5 Follow up and follow through

The fifth step to re-engage cold prospects is to follow up and follow through on your message. Don't send one message and then forget about them. Instead, keep track of your interactions and set a schedule for following up. Use tools like CRM software, email tracking, or calendar reminders to help you stay organized and consistent. Also, make sure you deliver on your promises and expectations. If you said you would send them something, do it. If you booked a meeting, confirm it. If you offered a solution, demonstrate it.

6 Add value and build trust

The sixth step to re-engage cold prospects is to add value and build trust throughout the process. Don't just focus on selling your product or service. Instead, focus on helping your prospects solve their problems, achieve their goals, or improve their situation. Provide them with useful information, advice, or feedback that shows your expertise and credibility. Also, be honest, transparent, and respectful in your communication. Don't lie, exaggerate, or pressure them. Instead, listen, empathize, and educate them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?