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How do you provide additional resources to your audience after a presentation?

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You've just delivered a great presentation and received positive feedback from your audience. But how do you make sure they remember your key points and take action on your recommendations? One way to do that is to provide additional resources that they can access after the presentation. In this article, you'll learn how to choose, create, and share relevant and useful resources that will enhance your presentation and increase your credibility.

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Connie Hazendonk

?? Top Voice | Experienced Salesforce Trainer | Transforming Businesses with Impactful End User Training
Mert Damlapinar

Empowering CPGs with strategy & tech solutions in digital commerce, MarTech, AI, retail media, digital…
Illiya Vjestica

??? Crafting Presentations Audiences Photograph ?? | Mindful Storytelling for Purpose-driven leaders to create impact…

1 Choose your resources

When deciding what kind of resources to provide your audience, consider the topic, purpose, and audience of your presentation. You could offer a summary or handout of your main points, a recording or transcript of your presentation, a slide deck or infographic that visualizes data or arguments, a case study or testimonial illustrating success stories or best practices, a guide or checklist to help implement suggestions or solutions, a quiz or survey testing knowledge or feedback, and/or a link or QR code directing to your website, blog, social media, or other online platforms. It is essential that these resources are relevant, concise, and easy to understand. Avoid overwhelming your audience with too much information by focusing on the most important or actionable aspects of your presentation and how they can benefit them.

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Connie Hazendonk

?? Top Voice | Experienced Salesforce Trainer | Transforming Businesses with Impactful End User Training
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The time of handing out paper print of presentations is gone in my view. Not only is this a waste of paper, but also people can't avoid but read ahead. Instead for me the best options are: - recording of the presentation afterwards (if possible to make recording) - at end of presentation provide link / QR code to a PDF version of your presentation - if participation during presentation is needed, link / QR code to online messaging board or quiz.

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Mert Damlapinar

Empowering CPGs with strategy & tech solutions in digital commerce, MarTech, AI, retail media, digital shelf. ex.L’Oreal, Mondelēz, Sabra/PepsiCo | Advisory Board, Keynote Speaker, Investor,Author | Amsterdam & New York
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I understand the significance of leaving a lasting impression after a presentation. One often overlooked strategy is the provision of post-presentation resources. My choices reflect the topic, audience, and the objective of my presentation or speech. Whether it's a concise summary, a case study underscoring a success story, or even a QR code leading to an example digital platform, these resources are always relevant and digestible. My goal isn’t just to inform, but to inspire action. So I try to choose wisely, and amplify the impact of my message. After my recent presentation on the digital shelf, I shared an infographic capturing key digital shelf metrics, which many found invaluable in implementing their strategies.

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Illiya Vjestica

??? Crafting Presentations Audiences Photograph ?? | Mindful Storytelling for Purpose-driven leaders to create impact ?? Nature is my guide
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Handouts are old hat. I’d encourage people to share a link to a quiz for feedback about the presentation and at the end of the quiz you can provide a download of additional resources and content for them to access. You can continue the conversation and advice by sharing further resources over the next 3 months post presentation on email. Of course, a recording of the event or audio transcript is helpful too.

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Javier Godoy

Data Scientist Senior Manager -BBVA
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Beyond providing resources that allow your attendees to consolidate the topics discussed in your presentation, it's critical to motivate them to complete a challenge to put into practice what they've learned. Our own challenge is that it needs to be flexible enough to adapt to each person's reality, otherwise it wouldn't be relevant and should especially be time-bound, or it won't influence the attendees to act on it. Suggestions like "build your own version of X in the next 2 weeks and present your results to your manager/mentor or whoever you deem necessary" are always a good push for attendees to apply what they've learned. Otherwise, they might download the resources but never revisit them.

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2 Create your resources

The next step is to create your resources using the appropriate tools and formats. Depending on your resources, you might use a word processor or a PDF converter for a summary or handout, a screen recorder or transcription service for a recording or transcript, presentation software or graphic design tool for a slide deck or infographic, video editor or testimonial generator for a case study or testimonial, document editor or template maker for a guide or checklist, quiz maker or survey tool for a quiz or survey, and URL shortener or QR code generator for a link or QR code. Whatever tools and formats you use, make sure they are compatible, accessible, and secure. Test your resources on different devices and browsers and ensure they work properly. Additionally, protect your resources from unauthorized access or use and respect your audience's privacy and preferences.

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Mirza Abdul Basit

Senior Frontend Developer
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Utilize Social Media: Share links to the resources on your social media channels after the presentation. You can create a thread or a series of posts providing more in-depth insights into the topics you covered. Engage in Q&A Sessions: If you have the opportunity for a Q&A session after the presentation, you can mention the additional resources and answer any questions related to them.

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Soufyan Hamid

I teach Storytelling to Finance Teams | Course Facilitator | Keynote Speaker
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As I am not the biggest fan of sharing the slides before a presentation, the resource I share after is an adapted deck with a bit more text to allow reading. Another point is also to share the outcome of the meeting. In a corporate environment, it is key to make sure action points are followed up

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3 Share your resources

The final step in delivering an effective presentation is sharing your resources with your audience in a timely and appropriate manner. Depending on your resources, you could use verbal mentions or visual displays during your presentation, physical distributions or digital attachments at the end, follow-up emails or thank-you notes afterwards, social media posts or blog updates on your online platforms, and feedback requests or reminder messages at a later date. No matter which methods and channels you use, make sure to communicate clearly and politely to explain the value and purpose of your resources. Invite your audience to use your resources and ask for their feedback or questions. Don't forget to follow up with them and keep the conversation going until you have achieved your desired outcome. By providing additional resources after a presentation, you can reinforce your message, build trust and rapport, enhance your presentation, and increase your credibility. Try these steps the next time you deliver a presentation and observe the difference they make.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you provide additional resources to your audience after a presentation?

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1 Choose your resources

2 Create your resources

3 Share your resources

4 Here’s what else to consider

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How do you provide additional resources to your audience after a presentation?

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1 Choose your resources

2 Create your resources

3 Share your resources

4 Here’s what else to consider

Presentations

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