How do you promote your film online?

1 Create a website and a trailer

One of the first things you need to do to promote your film online is to create a website and a trailer. A website is your film's online home, where you can showcase your synopsis, cast and crew, poster, press kit, awards, reviews, and contact information. A trailer is your film's online teaser, where you can hook your audience with a compelling and engaging preview of your story, style, and tone. Both your website and your trailer should be professional, clear, and appealing, and reflect your film's identity and genre. You can use platforms like WordPress, Squarespace, or Wix to create your website, and tools like Adobe Premiere, Final Cut Pro, or iMovie to edit your trailer.

2 Use social media and email marketing

Another way to promote your film online is to use social media and email marketing. Social media is a powerful tool to build your fan base, interact with your audience, share updates, behind-the-scenes, clips, photos, and testimonials, and drive traffic to your website and trailer. Email marketing is a effective way to keep your subscribers informed, interested, and loyal, and to send them exclusive offers, invitations, and reminders. You can use platforms like Facebook, Twitter, Instagram, YouTube, or TikTok to create your social media accounts, and tools like Mailchimp, Constant Contact, or AWeber to manage your email list.

3 Launch a crowdfunding campaign and submit to festivals

A third way to promote your film online is to launch a crowdfunding campaign and submit to festivals. A crowdfunding campaign is a great way to raise funds, awareness, and support for your film, and to involve your backers in your creative process. You can use platforms like Kickstarter, Indiegogo, or Seed&Spark to create your campaign, and offer rewards, perks, and incentives to your donors. A festival submission is a great way to gain exposure, recognition, and distribution for your film, and to network with other filmmakers, industry professionals, and media. You can use platforms like FilmFreeway, Withoutabox, or Festhome to submit your film to festivals around the world, and follow their guidelines, deadlines, and fees.

These are some of the ways you can promote your film online, but there are many more. The key is to be consistent, creative, and authentic, and to tailor your strategy to your film's goals, genre, and audience. Remember that promoting your film online is not a one-time event, but an ongoing process that requires planning, execution, and evaluation. By following these steps, you can increase your chances of reaching more people and making more impact with your film.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?