How do you promote your company's perks to employees?

1 Communicate clearly and regularly

Don't assume that your employees know all the perks you offer or how to access them. Use different channels and formats to communicate your perks, such as newsletters, intranet, posters, emails, or videos. Explain the benefits and eligibility of each perk, and provide clear instructions on how to claim or use them. Update your employees on any changes or additions to your perks, and encourage feedback and questions.

2 Showcase your culture and values

Your perks should reflect your company's culture and values, and help you attract and retain the right talent. Show your employees how your perks align with your mission, vision, and goals, and how they support your core values, such as diversity, innovation, or social responsibility. For example, if you value flexibility, you can promote your perks related to remote work, flexible hours, or paid time off. If you value learning, you can promote your perks related to training, mentoring, or tuition reimbursement.

3 Personalize and customize

Your employees have different needs, preferences, and interests, so your perks should cater to their diversity and individuality. Allow your employees to choose or customize their perks according to their personal and professional goals, such as health and wellness, career development, or family and lifestyle. For example, you can offer a wellness allowance that your employees can spend on gym memberships, massages, or meditation apps. You can also use surveys, polls, or focus groups to find out what perks your employees value most and what they would like to see more of.

4 Recognize and reward

Your perks can also be a way to recognize and reward your employees for their achievements, contributions, or milestones. You can use your perks to celebrate your employees' birthdays, anniversaries, promotions, or project completions. You can also use your perks to incentivize your employees to reach certain goals, such as sales targets, customer satisfaction, or innovation. For example, you can offer gift cards, travel vouchers, or extra vacation days as rewards for outstanding performance or behavior.

5 Involve and engage

Your perks can also be a tool to involve and engage your employees in your company's activities, events, or initiatives. You can use your perks to create a sense of community and belonging among your employees, and to foster collaboration and teamwork. You can also use your perks to support your employees' passions, hobbies, or causes. For example, you can offer volunteer days, team outings, or hobby clubs as perks that encourage your employees to participate and connect with each other.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?