How do you promote and distribute your video tutorials and demos to reach your target audience?

1 Know your audience

Before you create and share your videos, you need to have a clear idea of who your target audience is, what their needs and goals are, and how they prefer to consume video content. This will help you tailor your videos to their interests, level of expertise, and expectations. You can use tools like Google Analytics, YouTube Analytics, or social media insights to learn more about your audience's demographics, behaviors, and preferences.

2 Optimize your videos

To make your videos more visible and appealing, you need to optimize them for search engines, platforms, and devices. This means using relevant keywords, titles, descriptions, tags, and thumbnails that match your audience's search intent and capture their attention. You also need to ensure that your videos are high-quality, well-edited, and formatted properly for different screen sizes and resolutions. You can use tools like TubeBuddy, VidIQ, or Wistia to help you optimize your videos.

3 Choose the right platforms

Depending on your goals, niche, and audience, you may want to distribute your videos on different platforms and channels. For example, you can upload your videos to YouTube, Vimeo, or your own website to build your brand, reach a wider audience, and generate traffic. You can also use platforms like Udemy, Skillshare, or Teachable to sell your video courses and earn revenue. You can also leverage social media platforms like Facebook, Instagram, Twitter, or LinkedIn to share your videos, engage with your followers, and drive conversions.

4 Promote your videos

Simply uploading your videos is not enough to increase their exposure and reach. To promote your videos, you can use methods such as email marketing, blogging, guest posting, social media marketing, influencer marketing, and paid advertising. For example, you can send newsletters with links or embeds to your videos in emails. Blog posts related to your videos can be embedded in content or have call-to-actions to watch them. You can write guest posts for other websites or blogs and link to your videos or include them as resources. Social media accounts can be used to share your videos and attract and interact with your audience through hashtags, captions, stories, or live streams. Influencers or experts in your niche can be asked to feature or recommend your videos to their followers. Lastly, platforms like Google Ads, Facebook Ads, or YouTube Ads can be used to run targeted campaigns and drive traffic to your videos.

5 Track and measure your results

Finally, you need to track and measure the performance of your videos and your promotion efforts. This will help you evaluate the effectiveness of your strategy, identify what works and what doesn't, and make adjustments accordingly. You can use tools like Google Analytics, YouTube Analytics, or social media analytics to monitor metrics like views, watch time, retention, engagement, clicks, conversions, and revenue.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?