How do you produce original and engaging content that meets the needs and expectations of your audience?

Be Expert in your field to grab the opportunity in the market. - Research - Reading - Pratice - Repeat Always remember that Your content should be informative and interesting for your audience.

Know the audience by segmenting them on demographic, behavioral, psychograhic and grographical basis to understand the deeper nuances of them.

Knowing the audience is essentially half the job done. It aids in understanding the type of content to be created, the trigger points to be focused on, and the platform for distributing the content. I've witnessed firsthand the impact of audience-focused content. While working on a campaign, we analyzed data and discovered that our target audience engaged more with short, visually appealing videos on social media compared to lengthy blog posts. Armed with this insight, we shifted our content strategy, resulting in a 30% increase in user engagement. This shows the importance of knowing your audience by diving deep into their online behaviour. By doing so, one can maximize the impact of marketing efforts.

Top Tip: Know your audience's habits and know where they like to hang out. Are they on TikTok, Pinterest, LinkedIn or Facebook? Do they use Whatsapp, Telegram or iMessage? Do they watch videos, prefer to read or listen to podcasts? Knowing your audience means understanding how and where they consume content!

Clarity of purpose! Once you are clear of the purpose of your writing and the need you're satisfying you will start to build up a conversation that reaches and resonates with the right people. Research, analysis, understanding and adept execution make you know who those 'right' people are. One additional and significant element is feedback and its incorporation into your strategy and communication.

Understanding the audience segment helps in creating relevant content for a particular segment. but working on their needs and problem-solving can help in the engagement of the audience in the long term.

Clearly define the purpose of your content. Ask yourself: What do you want to achieve? What messages do you want to convey, and what actions should your audience take after reading? For instance, if your purpose is to inspire action, your content should feature strong calls to action and elicit emotions that prompt engagement.

Cuidado com a CTA: em vez de pedir para o público "curtir, salvar, comentar e compartilhar", defina qual a a??o mais importante e fa?a a chamada só para ela.

As I mentioned earlier, defining your purpose is a crucial first step, not the second one as advised here. Let's say your goal is to share your journey. Begin by pinpointing the core problem you've tackled. For instance, you've just made a comeback into the industry after a 6-year hiatus. Once you've identified this as your central theme, consistently share your stories with your audience. This could mean publishing an article every week at a specific time, aligning with when your audience is most active and eager for the next instalment of your journey. Whether it's about your career resurgence or another topic, regular, timely updates are key to keeping your audience engaged and invested in your narrative.

With the current digital outburst of data around us, although it has become easier to consume content for research, yet it is challenging to choose what kind of content and how much of it can / should one rely upon for research. Before getting on to researching on the topic, I always remind myself of these 3 things 1. Map out the correlatives between what your ideal audience wants and what you are willing to offer. 2. Narrow down on resources, both offline and online and decide the extent to which you will rely on them. 3. I may not be an expert at research today, but if I keep at it, I might get a little better at it tomorrow.

Thorough research is the foundation of engaging content. Seek reliable sources, data, and insights related to your topic. Moreover, identify gaps and trends within your niche. Suppose you're writing about digital marketing. It's essential to stay updated with the latest trends, like emerging social media platforms or SEO strategies.

Uma excelente forma de produzir conteúdo relevante é pesquisar artigos científicos e "traduzir" a linguagem acadêmica para uma linguagem mais acessível. Livros clássicos como "O Poder do Hábito" e "Outliers" foram escritos assim.

Building on my previous example in Step 2, if you're writing about relaunching your career after a 6-year gap, it's crucial to research whether others have faced similar struggles. Dive into publicly available scientific databases, listen to relevant podcasts, and read reports from HR professionals. This comprehensive research approach not only enriches your content but also makes it easier for you and your target audience to relate. Moreover, it aids in establishing a support network grounded in well-researched, shared experiences.

People are quick to assume these days that clear, creative and concise content is synonymous with short form content and that brevity is the key to success in Digital content. There are people who are inclined to long form content despite the popular claim of diminishing attention span, especially when it comes to consuming digital content of any form. Do not stick to assumptions. Do your own research of your target audience and figure out what percentage of them are highly likely to engage in short form and long form content. Depending on your research analysis, experiment with different forms of content and come up with a content mix that caters to maximum of your audience instead of putting them all in one bunch.

Communication is key. Use clear and concise language, avoiding jargon or unnecessary complexity. Organize your content logically to maintain reader interest. Integrate creativity with storytelling, metaphors, or visual elements. For instance, if you're creating content about home decor, share personal anecdotes or vivid descriptions to engage readers on a sensory level.

T?o importante quanto ser claro e criativo é ser persuasivo. Você quer comunicar uma ideia, n?o escrever uma reportagem ou um livro de fic??o. Dicas de livros para melhorar a sua capacidade de ser claro, criativo e persuasivo: - As Armas da Persuas?o - Ideias Que Colam - Storyworthy

Comienza definiendo el propósito de tu publicación. Pregúntate: ?qué es lo que quiero comunicar con la comunidad a partir de este texto? Una vez que lo tengas claro, identifica los puntos clave que tienes que compartir. Recuerda que el objetivo es que la persona que está leyendo tu publicación, empatice y lo pueda aplicar en su día a día. Por lo tanto, si estás compartiendo una historia personal, ten claro cómo la audiencia podrá incorporar esos aprendizajes o consejos en su realidad. Si bien Chat GPT es una gran herramienta, ten en cuenta que el tono de voz en ocasiones no empatará con tu voz personal. Apóyate para verificar coherencia y ortografía pero asegúrate que tu contenido es único.

LinkedIn’s algorithm regards spelling and grammar as a reflection of the ‘professionalism’ of the post. It actually reduces the reach of a post if there are spelling and grammar mistakes. Unfortunately, if you have dyslexia, like me, it’s good to know that this is one of the key moments that you take notice of the red lines!

Dicas para a rotina de edi??o e revis?o: 1) separe os momentos da cria??o e da edi??o e revis?o; n?o revise o texto enquanto escreve, pois o modo criativo e o modo "editor" do cérebro s?o completamente distintos. 2) revise o texto 3 vezes, usando 3 chapéus: - você mesmo (o texto transmite a mensagem que você quer transmitir, da forma que você quer transmitir?) - seus f?s (as pessoas que gostam de você v?o gostar do que está escrito?) - seus haters (algum trecho do seu texto pode ser usado contra você?)

Exactly. 1. Ensure the content to have trending keywords related to the topic 2. Keep the content in small points to get engaged and accessible easily 3. If required make the keywords in Bold to capture the audience attention 4. Reduce the use of smileys and icons 5. Use simple creative related to the post 6. Use consistent font styles and sizes 7. Use less hashtags and make sure to add keywords in hashtags and related to niche

There is no one size fits all. Something that works today might not work after 6 months. Having a basic content framework is anazing. And including scope for experimenting, consistency and learning experiences can only make it better. Working on strengthening our content system is the key to attain a well rounded content strategy that can keep your business up and running.

If your content successfully resonates with your target audience and gains traction, it's worth considering diversifying your content mediums. Beyond LinkedIn articles, you might explore starting a podcast or launching a YouTube channel. These platforms can offer different ways to connect with your audience, allowing for a more personal touch and potentially reaching a wider audience. Each medium has its unique strengths—podcasts can be great for in-depth discussions and storytelling, while YouTube is ideal for visual content and demonstrations. Expanding into these areas can enhance your engagement and broaden your impact.