When prioritizing design optimization and robustness, there is no one-size-fits-all formula. However, there are some general principles and methods you can use to guide your decision-making. First, define your design problem and identify relevant specifications, constraints, and objectives. This will help you establish criteria and metrics for optimization and robustness analysis. Next, understand customer needs and align them with design goals. This may vary depending on the product type, function, market, or application. Additionally, analyze sources of variation and quantify their impact on performance, quality, and cost measures. Utilize tools such as sensitivity analysis or FMEA to assess robustness and identify potential issues for improvement. To compare design solutions, use multi-criteria optimization methods that consider both optimization and robustness objectives. Then select the best solution that meets expectations and satisfies constraints. Finally, use validation methods such as testing or simulation to confirm performance and robustness under realistic conditions.