How do you prevent sales promotion from cannibalizing your regular sales or eroding your profit margins?
Sales promotion is a powerful tool to boost your sales, attract new customers, and clear your inventory. But if you use it too often or too aggressively, you might end up hurting your regular sales or your profit margins. How do you prevent sales promotion from cannibalizing your regular sales or eroding your profit margins? Here are some tips to help you design and execute effective sales promotion campaigns without compromising your long-term goals.