How do you present your web app UX?

1 Know your audience

Before you present your web app UX, you need to understand who you are presenting to and what they are looking for. Different audiences may have different expectations, goals, and preferences. For example, if you are presenting to a technical team, you may want to focus on the technical details and challenges of your web app. If you are presenting to a business team, you may want to highlight the value proposition and benefits of your web app. If you are presenting to a user group, you may want to emphasize the user feedback and testimonials of your web app.

2 Choose the right format

Depending on your audience and the purpose of your presentation, you may choose different formats to present your web app UX. Live demonstrations are a great way to showcase the functionality, features, user interface, and interactions of your web app. Videos are an excellent option for presenting remotely or asynchronously, and for creating a reusable and shareable asset. Slide decks are useful if you want to present in a formal or structured setting, or provide more context and background information about your web app. All of these formats can help you address common questions or concerns, highlight user stories and scenarios, compare and contrast with other alternatives or competitors, and communicate the main points of your web app UX.

3 Prepare your content

No matter the format you pick, preparing your content strategically and carefully is essential. You want to ensure that your content is clear, concise, and pertinent to your audience. Additionally, you want to make sure that your content is engaging, persuasive, and memorable. To help you in preparing your content, here are some tips: define your goal - what do you want your audience to learn, feel, or do after the presentation? Tell a story - use a narrative structure to organize and present your content. Start with a hook that captures attention and curiosity and then introduce the problem or opportunity that your web app addresses. Show how it resolves or leverages the problem or opportunity and end with a call to action that motivates the audience to take the next step or follow up with you. Utilize visuals - use screenshots, mockups, icons, charts, and diagrams to support and enhance your content. Visuals can help in conveying complex or abstract concepts, showing data or evidence, and creating emotional appeal. However, avoid too many or too cluttered visuals since they can distract or confuse the audience. Select visuals that are pertinent, simple, and consistent with your web app's branding and style. Practice and test - practice your delivery and timing before presenting; make sure you are confident with your content. Test your web app, video, or slides; make sure they work properly and smoothly. Get feedback from others; make adjustments as needed.

Presenting your web app UX is a significant step in the web app development process; it can assist in showcasing work, gaining feedback, and persuading the audience. By following these tips and best practices you can present your web app UX in an effective, professional, and impressive way.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?