How do you present your product prototype to potential customers?

1 Know your audience

Before you present your product prototype, you need to know who you are presenting to and what they care about. Depending on your target market, your customers may have different needs, expectations, preferences, and pain points. You should do some research and analysis to understand your customer segments, their demographics, psychographics, behaviors, and motivations. This will help you tailor your presentation to their specific interests and goals, and show how your product can solve their problems or improve their lives.

2 Set your objectives

Next, you need to define what you want to achieve from your presentation. Are you looking for feedback, validation, engagement, or conversion? Depending on your objectives, you may have different questions to ask, metrics to track, and calls to action to include. For example, if you are looking for feedback, you may want to ask open-ended questions that invite honest and constructive opinions. If you are looking for conversion, you may want to offer incentives, discounts, or trials that encourage your customers to buy or sign up. You should also set some success criteria and benchmarks that will help you measure and evaluate the results of your presentation.

3 Choose your format

Another important decision is how you will present your product prototype. There are many options to choose from, such as live demos, videos, slides, screenshots, mockups, or interactive prototypes. The best format depends on your product type, features, stage, and audience. You should consider the advantages and disadvantages of each format, and how they can showcase your product value proposition, benefits, and differentiation. You should also consider the technical feasibility, cost, and time required to create and deliver your presentation format.

4 Prepare your content

Once you have chosen your format, you need to prepare your content. Your content should be clear, concise, and compelling, and it should follow a logical structure that guides your customers through your product story. A common structure is to start with a hook that grabs their attention, then explain the problem that your product solves, then demonstrate how your product works and what it can do, then highlight the key features and benefits that make your product unique, then end with a call to action that invites them to take the next step. You should also anticipate and address any potential questions, objections, or concerns that your customers may have, and provide evidence, testimonials, or data that support your claims.

5 Practice your delivery

Finally, you need to practice your delivery. No matter how good your content is, it will not be effective if you cannot deliver it well. You should rehearse your presentation several times, preferably with a colleague, friend, or mentor who can give you feedback and suggestions. You should also test your equipment, software, and internet connection to make sure everything works smoothly and avoid any technical glitches. You should also prepare some backup plans in case something goes wrong, such as having a backup device, a backup file, or a backup format. You should also practice your body language, voice, and timing, and try to be confident, enthusiastic, and engaging.

Presenting your product prototype to potential customers is a challenging but rewarding task that can help you validate your product idea, get valuable feedback, and generate sales. By following these tips and best practices, you can make your presentation more effective and successful, and get closer to your product launch.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?