How do you present your personal brand audit to others?

1 Know your purpose

Before you share your personal brand audit with anyone, you need to have a clear idea of why you are doing it and what you want to achieve. Are you looking for a new job, a promotion, a project, or a partnership? How does your personal brand audit support your career aspirations and demonstrate your fit for the opportunity? What are the main messages and stories you want to convey? Having a clear purpose will help you tailor your presentation to your audience and their needs, and avoid irrelevant or confusing information.

2 Choose your format

Depending on your purpose and audience, you may choose different formats to present your personal brand audit. For example, you may use a resume, a cover letter, a portfolio, a website, a social media profile, a video, a pitch, or a combination of these. Whatever format you choose, make sure it is professional, consistent, and easy to access and understand. Use visual elements, such as logos, colors, fonts, images, and graphs, to enhance your personal brand identity and showcase your skills and achievements. Use clear and concise language, and avoid jargon and errors.

3 Highlight your value

One of the most important aspects of presenting your personal brand audit is to highlight your value proposition, or how you can solve a problem, meet a need, or add value to your audience. To do this, you need to show how your personal brand aligns with your audience's goals, values, and expectations. You also need to provide evidence of your results, impact, and credibility, using specific examples, numbers, testimonials, or awards. Finally, you need to differentiate yourself from others, by emphasizing your unique strengths, skills, and personality traits.

4 Engage your audience

Another key aspect of presenting your personal brand audit is to engage your audience and build rapport and trust with them. To do this, you need to show interest and curiosity in them, by researching their background, needs, and preferences, and asking relevant and open-ended questions. You also need to show enthusiasm and passion for your personal brand, by using positive and confident body language, tone of voice, and facial expressions. Moreover, you need to show authenticity and transparency, by being honest, humble, and respectful, and sharing your values, beliefs, and stories.

5 Follow up

After you present your personal brand audit to others, you need to follow up with them and maintain the relationship. You can do this by sending a thank-you note, expressing your appreciation and interest, and summarizing your main points and value proposition. You can also ask for feedback, suggestions, or referrals, to improve your personal brand audit and expand your network. Furthermore, you can stay in touch with them, by sharing relevant updates, insights, or resources, and offering your help or support.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?