How do you present your performance metrics to others?

1 Define your goals and audience

Before you start collecting and analyzing your performance metrics, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals and audience will determine what kind of metrics you should focus on, how you should interpret them, and how you should communicate them. For example, if your goal is to attract more sponsors, you might want to highlight your metrics that show your popularity, reach, and engagement. If your goal is to improve your skills, you might want to focus on your metrics that show your strengths, weaknesses, and areas of improvement.

2 Choose the right metrics and tools

Once you have defined your goals and audience, you need to choose the right metrics and tools to measure and display your performance. There are many types of metrics and tools available for esports, depending on the game, genre, and platform. Some common metrics include: win rate, kill/death ratio, damage dealt, accuracy, gold earned, objectives secured, etc. Some common tools include: in-game statistics, replay analysis, third-party websites, apps, or software, etc. You should choose the metrics and tools that are relevant, reliable, and easy to understand for your purpose and audience.

3 Visualize and contextualize your data

After you have collected and analyzed your performance metrics, you need to visualize and contextualize them in a way that makes them appealing and meaningful for your audience. You can use different formats and methods to present your data, such as: charts, graphs, tables, infographics, dashboards, slides, videos, etc. You should also provide some context and explanation for your data, such as: benchmarks, trends, comparisons, insights, recommendations, etc. You should avoid using too many numbers or technical terms without clarification or simplification.

4 Tell a story and show your personality

One of the most important aspects of presenting your performance metrics is to tell a story and show your personality. You want to capture and retain the attention and interest of your audience by making your data more engaging and relatable. You can do this by: using a narrative structure, such as: introduction, challenge, solution, result, etc. using a conversational tone, such as: using humor, emotion, or personal anecdotes. using a unique style, such as: using colors, fonts, images, or sounds that reflect your brand or identity.

5 Get feedback and improve

Finally, you should always seek feedback and improve your performance metrics presentation. You can get feedback from different sources, such as: your teammates, coaches, or analysts. your sponsors, fans, or potential employers. your peers, mentors, or experts. You should listen to their opinions, suggestions, and criticisms, and use them to improve your data collection, analysis, visualization, and communication. You should also track and measure the impact and outcome of your performance metrics presentation, such as: the number of views, likes, shares, or comments. the number of leads, conversions, or sales. the number of compliments, awards, or opportunities.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?