How do you present your client portfolio to land your next job?

1 Choose relevant projects

Your client portfolio should include examples of projects that are relevant to the job you are applying for, the industry you are targeting, and the challenges you can solve. You don't need to include every project you have ever worked on, but rather select the ones that highlight your strengths, expertise, and results. For each project, provide a brief overview of the client, the scope, the goals, the process, the outcome, and the feedback.

2 Organize your portfolio

Your client portfolio should be easy to navigate, visually appealing, and consistent. You can organize your portfolio by categories, such as type of service, industry, or client size. You can also use a chronological or reverse-chronological order, depending on how you want to emphasize your experience. You can create your portfolio as a PDF document, a PowerPoint presentation, a website, or a digital platform. Whatever format you choose, make sure it is accessible, professional, and branded.

3 Highlight your value

Your client portfolio should not only show what you did, but also why it mattered and how it benefited your clients. You can highlight your value by using metrics, testimonials, case studies, and awards. Metrics can show the quantitative impact of your work, such as revenue growth, customer retention, or satisfaction rates. Testimonials can show the qualitative impact of your work, such as customer loyalty, trust, or appreciation. Case studies can show the problem-solving and strategic thinking skills you applied to your work. Awards can show the recognition and credibility you earned from your work.

4 Tailor your portfolio

Your client portfolio should not be a one-size-fits-all document, but rather a customized tool that matches the specific needs and expectations of each employer. You can tailor your portfolio by researching the company, the role, and the hiring manager. You can then adjust your portfolio by highlighting the projects that are most relevant, emphasizing the skills that are most desired, and addressing the challenges that are most urgent. You can also use keywords, phrases, and values that align with the company's culture and vision.

5 Present your portfolio

Your client portfolio should not be a passive document, but rather an active conversation starter that showcases your personality and communication skills. You can present your portfolio by preparing an elevator pitch, a short introduction that summarizes who you are, what you do, and why you are a good fit for the job. You can then use your portfolio as a visual aid to support your pitch, explain your work, and answer questions. You can also use your portfolio as a storytelling tool to engage your audience, share your insights, and demonstrate your enthusiasm.

6 Update your portfolio

Your client portfolio should not be a static document, but rather a dynamic reflection of your ongoing learning and development. You can update your portfolio by adding new projects, achievements, and feedback as you complete them. You can also review your portfolio periodically and remove outdated or irrelevant projects. You can also seek feedback from peers, mentors, or clients on how to improve your portfolio. Updating your portfolio regularly will help you stay current, confident, and ready for new opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?