How do you prepare for a graphic arts job interview or pitch?

1 Know your audience

Before you apply for a graphic arts job or pitch a project, you need to research your audience. Who are they? What are their goals, needs, and preferences? What are their expectations and challenges? How can you solve their problems or add value to their brand? Knowing your audience will help you tailor your portfolio, resume, and presentation to their specific interests and requirements.

2 Update your portfolio

Your portfolio is your most powerful tool to demonstrate your graphic arts skills and experience. It should include your best and most relevant work, as well as a variety of styles, formats, and media. You should also include a brief description of each project, explaining the context, objectives, and results. Make sure your portfolio is well-organized, easy to navigate, and visually appealing. You can use online platforms, such as Behance, Dribbble, or your own website, to showcase your portfolio and share it with your audience.

3 Polish your resume

Your resume is your opportunity to highlight your education, qualifications, and achievements in graphic arts. It should be concise, clear, and consistent with your portfolio and personal brand. You should also customize your resume for each job or project, using keywords and phrases that match the job description or the client's needs. Avoid generic or vague statements, and focus on specific examples of your skills and accomplishments. You can use online tools, such as Canva, to create a professional and attractive resume that showcases your graphic arts flair.

4 Prepare your presentation

Whether you are going for a job interview or a project pitch, you need to prepare a compelling presentation that showcases your portfolio and explains why you are the best candidate for the job or project. You should plan your presentation in advance, using a clear structure, a captivating introduction, and a strong conclusion. You should also practice your presentation, using notes, cues, or slides to support your speech. You should also anticipate possible questions or feedback from your audience, and prepare relevant answers or examples.

5 Dress for success

The way you dress for a graphic arts job interview or pitch can affect your impression and confidence. You want to look professional, but also creative and authentic. You should dress according to the culture and style of the company or client you are applying to, as well as the type of job or project you are seeking. You should also consider the location and format of the interview or pitch, and choose an outfit that is comfortable and appropriate. You can use accessories, colors, or patterns to express your personality and style.

6 Be confident and enthusiastic

The last tip to prepare for a graphic arts job interview or pitch is to be confident and enthusiastic. You should show your passion and interest for graphic arts, as well as the job or project you are applying for. You should also demonstrate your communication and interpersonal skills, as well as your professionalism and reliability. You should be polite, respectful, and attentive to your audience, and thank them for their time and consideration. You should also follow up with a thank-you note or email, reiterating your interest and qualifications.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?