How do you predict esports audience preferences?

1 Know your audience segments

Esports is not a monolithic category, but a diverse and dynamic field that encompasses different genres, platforms, regions, and demographics. You need to know who your target audience is, what their preferences are, and how they behave online. You can use tools like Google Analytics, Twitch Insights, and Newzoo to collect and analyze data on your audience segments, such as their age, gender, location, interests, and spending habits. You can also use surveys, polls, and feedback forms to get direct input from your audience.

2 Follow the trends and innovations

Esports is constantly evolving and changing, with new games, formats, technologies, and influencers emerging every year. You need to stay on top of the trends and innovations that shape the esports landscape and influence your audience's preferences. You can use sources like Esports Charts, Esports Observer, and Esports Insider to track and compare the performance, popularity, and potential of different esports titles, leagues, tournaments, and teams. You can also use social media, forums, and blogs to monitor and join the conversations and opinions of your audience and the esports community.

3 Experiment and test

Esports is a competitive and creative industry that requires you to stand out and offer something unique and valuable to your audience. You need to experiment and test different types of content, games, and events to see what works and what doesn't. You can use tools like A/B testing, split testing, and multivariate testing to compare and optimize your variables, such as your headlines, thumbnails, descriptions, keywords, tags, and calls to action. You can also use metrics like views, watch time, retention, engagement, and conversion to measure and improve your results.

4 Learn from the best

Esports is a collaborative and cooperative industry that allows you to learn from the best and share your knowledge and experience with others. You need to study and emulate the successful practices and strategies of the top esports organizations, platforms, and personalities that have built loyal and passionate fan bases. You can use tools like SimilarWeb, SEMrush, and BuzzSumo to analyze and benchmark your competitors' websites, social media, and content. You can also use platforms like YouTube, Twitch, and Reddit to watch and interact with the leading esports content creators, streamers, and influencers.

5 Adapt and evolve

Esports is a fast-paced and unpredictable industry that challenges you to adapt and evolve to the changing needs and expectations of your audience. You need to be flexible and responsive to the feedback, suggestions, and demands of your audience. You can use tools like Google Alerts, Mention, and Hootsuite to monitor and manage your online reputation, sentiment, and reviews. You can also use tools like Google Trends, Keyword Planner, and AnswerThePublic to identify and anticipate the emerging topics, keywords, and questions that your audience is searching for.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?