How do you plan and script your web content videos to achieve your goals?

1 Know your purpose and audience

Before you start planning and scripting your web content videos, you need to have a clear idea of what you want to achieve and who you want to reach. What is the main message or value proposition of your video? What problem are you solving or what benefit are you offering? Who are your ideal viewers and what are their needs, interests, and pain points? How do you want them to feel and act after watching your video? These questions will help you define your purpose and audience, and guide your content and tone.

2 Choose your video type and format

Depending on your purpose and audience, you can choose from different types and formats of web content videos, such as tutorials, testimonials, interviews, stories, demos, reviews, or live streams. Each type has its own advantages and disadvantages, and requires a different approach to planning and scripting. For example, a tutorial video might need a step-by-step outline, a clear explanation, and a demonstration of the process, while a testimonial video might need a testimonial template, a list of questions, and a compelling story of the customer's experience.

3 Write a catchy title and hook

One of the most important elements of your web content videos is the title and hook. The title is what attracts your viewers to click on your video, and the hook is what keeps them watching. Your title and hook should be catchy, relevant, and specific, and communicate the main benefit or value of your video. You can use keywords, questions, numbers, or emotional triggers to create curiosity and interest. For example, a title like "How to Make a Delicious Vegan Cake in 10 Minutes" and a hook like "In this video, I'll show you how to bake a moist and fluffy vegan cake with only five ingredients" would appeal to vegan cake lovers.

4 Structure your content logically

Another key element of your web content videos is the structure of your content. You need to organize your content logically and coherently, so that your viewers can follow along easily and understand your message. A common structure for web content videos is the introduction, body, and conclusion. In the introduction, you should introduce yourself, your topic, and your main points. In the body, you should explain or demonstrate your main points in detail, using examples, facts, or stories. In the conclusion, you should summarize your main points, restate your value proposition, and include a call to action.

5 Use clear and conversational language

The way you write and speak in your web content videos can make a big difference in how your viewers perceive you and your brand. You want to use clear and conversational language that matches your audience's expectations and preferences. You should avoid jargon, slang, or technical terms that might confuse or alienate your viewers, unless you explain them clearly. You should also use short sentences, simple words, and active voice to make your content easy to read and understand. And you should use personal pronouns, questions, and humor to make your content engaging and relatable.

6 Edit and revise your script

The final step in planning and scripting your web content videos is to edit and revise your script. You want to make sure that your script is clear, concise, and consistent, and that it matches your video type and format. You should check your script for spelling, grammar, punctuation, and formatting errors, and use tools like Grammarly or Hemingway to help you. You should also read your script aloud or record yourself reading it, and listen for any awkward or unclear phrases, or any parts that sound too long or boring. You should revise your script until you are satisfied with it, and then practice it until you are confident with it.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?