How do you plan and schedule your repurposed blog posts for maximum reach and engagement?

There are various methods and tools available to find your best content. However, to use them effectively, you must understand what you are searching for. For instance, suppose you have blog posts that have many views but a high bounce rate. In that case, it may signify that the topic is intriguing, but people do not like what you are offering. In such a scenario, you should optimize the content itself. You can analyze this using Google Analytics or any website analytics tool. Another situation that may occur is that your content is visible to people, but they are not clicking on it. You can measure this using tools like Google Search Console or Semrush. If this happens, you can repurpose your content by changing its title or topic.

Repurposing content is a great way to get more value from your work and reach a wider audience. By transforming your blog posts into other formats, like infographics, videos, or presentations, you can increase engagement and traffic to your website.

Herramientas como Google Analytics son indispensables para analizar el tráfico, las acciones y las conversiones. Adicionalmente, encuestas y rese?as pueden proporcionar información cualitativa sobre qué tipo de contenido resuena mejor con tu audiencia. Una estrategia efectiva podría ser enfocarse en las publicaciones que alinean con los puntos de dolor y las necesidades de tus personas compradoras, asegurando así que el contenido reutilizado sea relevante y valioso.

Identificar tu mejor contenido es crucial para una estrategia de marketing efectiva. Utiliza herramientas como Google Analytics para analizar tráfico y conversiones, y encuestas para comprender la resonancia con tu audiencia. Selecciona publicaciones que se alineen con tus buyer personas y propuesta de valor. #InboundMarketing #ContenidoEstratégico

All blog posts are created equal. When choosing posts to repurpose, look for ones that: Be popular and perform well: This means people are already interested in the topic, so they are more likely to interact with the repurposed content. Be informative and valuable: Repurposed content should provide something new and useful to your audience. Be visually appealing: People are more likely to click on and interact with content that is visually appealing.

Para reutilizar tus blogs, considera diferentes formatos como infografías, videos, podcasts o guías descargables. Adapta el contenido para plataformas sociales, como publicaciones cortas en redes o hilos de Twitter. Transforma blogs en webinars o crea series de correo electrónico. ?La versatilidad aumenta el alcance y la relevancia! #InboundMarketing #ContenidoMultiformato

An editorial calendar will help you keep track of which blog posts you are repurposing and when. When creating a calendar, be sure to take the following factors into consideration: Your publishing frequency: How often do you want to publish repurposed content? Your other marketing channels: How will you promote your repurposed content? Holidays and Events: Do you want to plan any special repurposed content for holidays or events?

Para un calendario de reutilización eficiente: Analiza y elige los blogs más exitosos. Define objetivos claros. Selecciona formatos variados: infografías, videos, etc. Planifica la frecuencia y canales de publicación. Adapta el contenido a tu audiencia. Mide resultados y ajusta el calendario según necesidades. ?Maximiza el impacto de tu contenido! #InboundMarketing #CalendarioContenido

1. Use social media scheduling tools to share bite-sized content consistently across platforms like LinkedIn, Twitter, and Facebook. 2. Personalize email newsletters with repurposed blog posts to nurture leads. 3. Leverage influencer marketing by tagging relevant industry experts in social media posts. 4. Experiment with different content formats like videos, infographics, and polls to see what resonates best. 5. Track performance metrics to identify top-performing content and refine your repurposing strategy over time.

It’s important to track the results of your content repurposing efforts. This will help you see which formats and channels are working best and make adjustments to your strategy as needed.

Usa herramientas como Hotjar para evaluar el comportamiento en pantalla de los usuarios, de manera que sea más sencillo identificar los contenidos que generan mayor interés y se navegan de principio a fin.