How do you pitch yourself to potential employers with your portfolio and resume?

1 Choose your best samples

Your portfolio is your opportunity to demonstrate your range, quality, and style of content creation. You want to select samples that are relevant, recent, and impressive. Think about the type, format, and purpose of the content you want to create for your target employer, and choose samples that match or exceed their expectations. For example, if you're applying for a blog writing job, include blog posts that showcase your writing skills, voice, and niche expertise. If you're applying for a video editing job, include videos that highlight your editing techniques, creativity, and storytelling abilities.

2 Quantify your impact

Your resume is your chance to highlight your achievements and qualifications as a content creator. You want to use clear, concise, and specific language that shows how you contributed to the success of your previous or current projects, clients, or employers. Use numbers, metrics, and results whenever possible to quantify your impact and value. For example, instead of saying "wrote engaging blog posts", say "wrote 20 blog posts that generated over 50,000 views and 500 comments in 3 months". Instead of saying "edited videos for social media", say "edited 10 videos for Instagram that increased followers by 25% and engagement by 40% in 2 weeks".

3 Tailor your pitch

Your pitch is your introduction and invitation to your potential employer to check out your portfolio and resume. You want to tailor your pitch to the specific job, platform, and audience you're targeting. Research the employer's goals, needs, and preferences, and use them to craft a personalized and relevant pitch that shows why you're the best fit for the role. For example, if you're pitching via email, use a catchy subject line, a friendly greeting, a brief summary of your skills and experience, a link to your portfolio and resume, and a call to action. If you're pitching via social media, use a catchy headline, a compelling image or video, a short snippet of your skills and experience, a link to your portfolio and resume, and a hashtag or tag.

4 Optimize your portfolio and resume

Your portfolio and resume are your online representations of your work and yourself. You want to optimize them for usability, readability, and SEO. Make sure your portfolio and resume are easy to access, navigate, and view on different devices and browsers. Use clear headings, subheadings, bullet points, and white space to break up the text and highlight the key points. Use keywords, phrases, and tags that match the job description and the employer's niche and industry. Check your spelling, grammar, punctuation, and formatting for accuracy and consistency.

5 Update your portfolio and resume

Your portfolio and resume are not static documents that you create once and forget. They are dynamic and evolving showcases of your growth and development as a content creator. You want to update them regularly with new samples, achievements, skills, and feedback. Keep track of your work history, performance, and testimonials, and add them to your portfolio and resume as you go. Review your portfolio and resume periodically and remove any outdated, irrelevant, or low-quality samples or information. Keep your portfolio and resume fresh, relevant, and impressive.

6 Showcase your personality

Your portfolio and resume are not only about your work, but also about you as a person. You want to showcase your personality, passion, and values as a content creator. Use your voice, tone, style, and branding to express who you are, what you do, and why you do it. Include a bio, a photo, a logo, or a video that introduces yourself and tells your story. Share your vision, mission, goals, and values as a content creator. Show your potential employer that you're not just a content creator, but a content creator with a personality.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?