How do you pitch your public goal to potential media partners?

1 Know your media partners

Before you approach any media outlet, you need to do your homework and research their profile, audience, tone, and agenda. What kind of stories do they cover? What are their values and goals? Who are their readers, listeners, or viewers? How do they prefer to receive pitches? By knowing your media partners, you can tailor your pitch to their specific needs and expectations, and show that you respect their work and reputation.

2 Define your value proposition

Your pitch should clearly communicate what your public goal is, why it matters, and how it relates to the media outlet's mission and audience. You need to define your value proposition and explain what benefits you can offer to the media partner, such as exclusive access, expert insights, compelling stories, or relevant data. You also need to demonstrate your credibility and authority on the topic, and provide evidence and examples to back up your claims.

3 Craft your pitch

Your pitch should be concise, catchy, and customized. You need to grab the media partner's attention with a strong headline, a clear hook, and a compelling angle. You also need to address the five Ws: who, what, when, where, and why. You should avoid jargon, hype, and fluff, and use simple and clear language. You should also include a call to action, such as inviting them to contact you for more information, or offering them an interview, a guest post, or a press release.

4 Follow up and build relationships

After you send your pitch, you need to follow up and build relationships with the media partner. You should be polite, professional, and persistent, but not pushy or spammy. You should follow their preferred communication channel and frequency, and respect their deadlines and feedback. You should also thank them for their interest and cooperation, and provide them with any additional resources or support they may need. By following up and building relationships, you can increase your chances of getting positive media coverage and creating long-term partnerships.

5 Measure and evaluate your results

Finally, you need to measure and evaluate your results and see how your media partnership helped you achieve your public goal. You should track and analyze the metrics that matter to you, such as reach, engagement, conversions, or impact. You should also collect and review the feedback and testimonials from the media partner, your audience, and your stakeholders. You should use the results and feedback to improve your future pitches and partnerships, and to celebrate and share your successes.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?