How do you pitch your media product to multiple platforms and audiences simultaneously?

1 Know your platforms

Before you pitch your media product, you need to do some research on the platforms you want to target. Different platforms have different formats, audiences, expectations, and goals. For example, a podcast platform might look for engaging audio storytelling, a streaming service might look for high-quality visuals and production values, and a social media platform might look for short and catchy content that can go viral. You need to know what each platform offers, what they are looking for, and how they measure success. This will help you tailor your pitch to their specific needs and interests.

2 Know your audiences

Another important factor to consider when pitching your media product is the audience you want to reach. Different audiences have different preferences, tastes, values, and behaviors. For example, a younger audience might be more interested in trendy topics, humor, and interactivity, while an older audience might be more interested in depth, credibility, and relevance. You need to know who your ideal audience is, what they care about, what they consume, and how they consume it. This will help you craft a pitch that speaks to their emotions, motivations, and challenges.

3 Know your product

Of course, you also need to know your media product inside and out. You need to have a clear and compelling idea of what your media product is about, what it offers, and why it matters. You need to have a strong hook, a unique angle, a clear goal, and a solid structure. You need to be able to explain your media product in a concise and captivating way, using examples, stories, data, or visuals. You need to be able to show your passion, expertise, and credibility, as well as your potential for growth and impact.

4 Know your pitch

Once you have done your homework on your platforms, audiences, and product, you need to prepare your pitch. Your pitch should be customized for each platform and audience, but also consistent with your core message and identity. You need to adapt your pitch to the format, tone, and style of each platform, as well as the needs, interests, and values of each audience. You need to highlight the benefits, features, and outcomes of your media product, as well as the challenges, opportunities, and solutions you address. You need to make your pitch clear, concise, and compelling, using a strong headline, a catchy introduction, a persuasive body, and a powerful call to action.

5 Know your feedback

Finally, you need to be ready to receive feedback on your pitch. Feedback can come from different sources, such as platform representatives, audience members, peers, mentors, or experts. Feedback can be positive, negative, or constructive, and it can help you improve, refine, or rethink your pitch. You need to be open, respectful, and grateful for feedback, and use it to learn, grow, and iterate. You need to evaluate feedback critically, and decide what to keep, what to change, and what to discard. You need to be flexible, adaptable, and resilient, and use feedback to make your pitch better.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?