How do you pitch your extra products to customers?

1 Know your customers

Before you pitch your extra products to customers, you need to know who they are, what they need, what they value, and what they expect from you. You can use various sources of information, such as customer feedback, purchase history, loyalty programs, surveys, and social media, to learn more about your customers and segment them into different groups based on their characteristics, preferences, and behaviors. This will help you tailor your pitch to their specific needs and interests, and avoid offering irrelevant or unsuitable products that might annoy or offend them.

2 Know your products

Another essential step is to know your products inside out, and how they can benefit your customers. You need to be able to explain the features, advantages, and benefits of your extra products, and how they compare to the original product or service that the customer has bought. You also need to be able to demonstrate the value proposition of your extra products, and how they can solve a problem, satisfy a desire, or create an opportunity for your customers. You should also be aware of the potential objections or questions that your customers might have, and prepare clear and convincing answers to overcome them.

3 Know your timing

Timing is crucial when it comes to pitching your extra products to customers. You want to avoid being too pushy or too passive, and find the right moment to make your offer. Generally, the best time to pitch your extra products is when the customer is happy and satisfied with their purchase, and has expressed positive feedback or gratitude. This is when they are more likely to trust you and be open to your suggestions. However, you should also be mindful of the context and the channel of communication, and adapt your pitch accordingly. For example, if you are pitching your extra products via email, you might want to wait a few days after the purchase confirmation, and send a personalized and friendly message that reminds the customer of the value they received and introduces the extra products. If you are pitching your extra products on the phone or in person, you might want to do it right after the purchase, and use a conversational and consultative tone that engages the customer and invites them to explore the extra products.

4 Know your technique

To effectively pitch extra products to customers and persuade them to buy, you can use techniques such as bundling, framing, and scarcity. Bundling involves offering a package or set of products or services with a discount or bonus. Framing presents your extra products in a way that highlights their benefits and value. Scarcity creates a sense of urgency and exclusivity by indicating that the extra products are limited in quantity, time, or availability. All of these techniques can create value and convenience for the customer, trigger a fear of missing out, and boost your conversion rate.

5 Know your ethics

One last thing to remember is to pitch your extra products to customers ethically and respectfully. You should never lie, manipulate, or pressure your customers into buying something they don't need or want, or that might harm them or others. You should always respect their choices, preferences, and feedback, and provide honest and accurate information about your extra products. You should also follow the relevant laws and regulations regarding consumer protection, privacy, and data security, and ensure that your pitch is compliant and transparent. By pitching your extra products to customers ethically, you can build trust and loyalty, and enhance your reputation and credibility.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?