How do you pitch your design solutions?

1 Know your audience

Before you start preparing your pitch, you need to understand who you are pitching to and what they are looking for. Research your client's background, goals, preferences, and pain points. Find out what their expectations are, what their budget and timeline are, and who the decision-makers are. This will help you tailor your pitch to their needs and interests, and show that you have done your homework.

2 Plan your structure

A good pitch should have a clear and logical structure that guides your audience through your design process and solution. A common structure is to start with a brief introduction that summarizes the problem, the objective, and the scope of the project. Then, you can present your research findings, such as user personas, market analysis, and competitor benchmarking. Next, you can explain your design concept, how it meets the objective and solves the problem, and how it differs from other solutions. Finally, you can wrap up your pitch with a call to action, such as asking for feedback, approval, or next steps.

4 Anticipate questions and objections

No matter how well you pitch your design solutions, you will likely face some questions and objections from your audience. They may want to know more details, challenge your assumptions, or compare your solution with others. To prepare for these situations, you should anticipate the most common and relevant questions and objections, and have ready answers and evidence to support your design choices. You should also be open to constructive feedback and suggestions, and show that you are willing to collaborate and improve your design.

5 Practice and rehearse

The last tip for pitching your design solutions is to practice and rehearse your pitch before the actual presentation. This will help you refine your content, delivery, and timing, and boost your confidence and professionalism. You can practice by yourself or with a colleague or a friend who can give you honest and constructive feedback. You can also record yourself and watch it later to identify your strengths and weaknesses. The more you practice and rehearse, the more prepared and persuasive you will be when you pitch your design solutions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?