How do you pitch technology innovations?

1 Know your audience

Before you start writing or rehearsing your pitch, you need to understand who you are pitching to and what they care about. Different audiences may have different expectations, questions, and criteria for evaluating your technology innovation. For example, investors may want to know more about your market size, traction, and revenue model, while customers may want to know more about your features, benefits, and pricing. Research your audience and tailor your pitch accordingly.

2 Define your problem and solution

One of the most important elements of your pitch is to clearly define the problem that your technology innovation solves and how it solves it better than existing alternatives. You need to demonstrate that you have a deep understanding of the pain points and needs of your target market and that your solution is unique, feasible, and scalable. Use simple and concrete language to explain your problem and solution, and avoid jargon and acronyms that may confuse or alienate your audience.

3 Show your value proposition

Another key element of your pitch is to show your value proposition, which is the specific benefit that your technology innovation delivers to your customers or users. Your value proposition should answer the question: why should someone choose your solution over others? You need to highlight your competitive advantage, your differentiation, and your impact. Use quantifiable and verifiable data, such as metrics, testimonials, or case studies, to support your claims and show evidence of your value proposition.

4 Tell your story

A good pitch is not only informative, but also engaging and memorable. One way to achieve this is to tell your story, which is the narrative behind your technology innovation and how it came to be. Your story should include your motivation, your vision, your journey, and your achievements. Your story should also connect with your audience on an emotional level and show your passion, enthusiasm, and authenticity. Use storytelling techniques, such as anecdotes, metaphors, or humor, to make your pitch more captivating and relatable.

5 Use visuals and demos

A picture is worth a thousand words, and a demo is worth a thousand pictures. Visuals and demos can help you illustrate your technology innovation and its functionality, features, and benefits in a more vivid and interactive way. Visuals and demos can also help you grab your audience's attention, spark their curiosity, and enhance their understanding and retention of your pitch. Use visuals and demos that are relevant, clear, and appealing, and avoid clutter, distraction, or technical glitches.

6 End with a call to action

The last element of your pitch is to end with a call to action, which is the specific action that you want your audience to take after hearing your pitch. Depending on your goal and audience, your call to action may vary, such as asking for feedback, funding, partnership, or trial. Your call to action should be clear, concise, and compelling, and convey a sense of urgency and value. You should also provide your contact information and thank your audience for their time and attention.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?