How do you pick the right lead generation metrics?

Whether the offering is new to market, or you want to breath newfound life into an existing one, the starting point is the same. Who makes for your ideal client profile (aka ICP)? Taking an educated guess is the first step, but validating that target market must be verified. Do traditional "A/B" testing on the value prop you offer the ICP and measure interest results. Work with an expert CMO. This key marketing exec can be in-house and/or outsourced. I say "and/or" because your hired CMO can and should confer with an objective expert. It's not an ego rush, it's higher assurance that the ICP and messaging are both being honed for success.

While all these metrics provide valuable insights, the ultimate metric that trumps them all is the lifetime revenue generated from a lead. It's not just about the number or cost of leads but the long-term value they bring. It underscores the importance of nurturing quality leads over quantity. Furthermore, the time and effort invested in closing that business becomes crucial. Rather than getting swayed by immediate numbers, focus on the enduring value a lead can provide over time. Lifetime revenue gives a more holistic view of your lead's worth. Prioritize this to truly understand your campaign's success.

Once, our company prioritized vanity metrics: followers, views, and engagements when shaping lead generation systems for clients. We've since recognized that these metrics can be superficial. The real indicators of success lie in genuine interactions with your network, active involvement in communities, and the resonance of live events. These not only measure relevance but also nurture trust and genuine relationships with audiences. Skeptical? Our shift in focus has proven effective, consistently bringing in over 100 inbound leads every month. It's quality over mere numbers.

everything on the Internet is a medium or part of a process of some electronic communication and process some phygital operations usually. Unless it's a service or a product to be a part of this medium or process ?? Understanding this is very Fundamental and cannot be skipped usually. The metrics reflect on the amount of people connect with those phygital operations and ways they do. It's really important to understand this ??