How do you overcome mobile marketing obstacles?

1 Know your audience

The first step to overcoming mobile marketing obstacles is to understand your target audience and their mobile behavior. What are their needs, goals, preferences, and pain points? How do they use their mobile devices to search, consume, and engage with content? What are the best times, channels, and formats to reach them? By conducting market research, analyzing data, and creating buyer personas, you can tailor your mobile marketing strategy to your audience and offer them value and relevance.

2 Optimize your website

Your website is the foundation of your mobile marketing strategy, as it is where most of your mobile traffic will land. Therefore, you need to ensure that your website is optimized for mobile devices, both in terms of design and performance. This means using responsive web design, which adapts your layout and content to different screen sizes and orientations. It also means improving your site speed, navigation, readability, and usability, as well as implementing SEO best practices to rank higher on mobile search results.

3 Create engaging content

Content is the core of your mobile marketing strategy, as it is what attracts, educates, and converts your audience. However, creating engaging content for mobile devices requires some adjustments, as you have to consider the limitations and opportunities of the mobile medium. For example, you have to use shorter, simpler, and clearer sentences and paragraphs, as well as catchy headlines and subheadings. You also have to use more visuals, such as images, videos, and infographics, to capture attention and convey information. Moreover, you have to use interactive elements, such as polls, quizzes, and calls to action, to encourage participation and action.

4 Leverage mobile channels

Another way to overcome mobile marketing obstacles is to leverage the various mobile channels that your audience uses and prefers. These include email, social media, messaging apps, push notifications, and SMS. Each of these channels has its own advantages and disadvantages, as well as best practices and guidelines. For example, email is a powerful and personalized way to communicate with your audience, but you have to optimize your subject lines, design, and content for mobile devices. Social media is a great way to build awareness, trust, and loyalty, but you have to choose the right platforms, formats, and tones for your audience. Messaging apps, push notifications, and SMS are effective ways to deliver timely and relevant messages, but you have to avoid spamming and respect privacy.

5 Measure and improve

The final step to overcoming mobile marketing obstacles is to measure and improve your mobile marketing strategy. You have to track and analyze the key metrics and indicators that reflect your goals and objectives, such as traffic, conversions, engagement, retention, and revenue. You also have to use tools and techniques, such as A/B testing, surveys, and feedback, to identify what works and what doesn't, and to make data-driven decisions and adjustments. By measuring and improving your mobile marketing strategy, you can optimize your performance and achieve your desired outcomes.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?