Last updated on 2024年8月5日

How do you overcome the barriers and risks of FTTH network adoption and diffusion?

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Fiber to the home (FTTH) is a technology that delivers high-speed broadband services over optical fiber cables directly to the premises of end-users. It offers many benefits, such as faster speeds, lower latency, higher reliability, and greater bandwidth capacity. However, FTTH network adoption and diffusion face several barriers and risks, such as high costs, regulatory hurdles, customer preferences, and technical challenges. How can you overcome these obstacles and ensure the successful deployment and operation of FTTH networks? Here are some tips and best practices to help you.

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Venkatesh Vedagiri

Telecom Consultant
Amarnath Kokne

Assistant Manager

1 Assess the market demand

Before investing in FTTH network infrastructure, you need to conduct a thorough market analysis to understand the demand and willingness to pay for FTTH services among potential customers. You can use surveys, focus groups, interviews, and secondary data to gauge the level of interest, awareness, and satisfaction with existing broadband options. You can also segment the market based on demographic, geographic, and behavioral factors, and identify the most attractive and profitable segments to target. By assessing the market demand, you can estimate the revenue potential, return on investment, and break-even point of your FTTH network project.

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Mickael Adamantis PARY

Responsable CDS et BO Design chez Group Vivendi Africa
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Effectivement, une analyse détaillée du marché via des enquêtes (MQ) est cruciale pour bien cerner les clients potentiels. En plus, les entretiens et les focus groups sont excellents pour comprendre les différents segments et le marché local. Ces approches vous aident à identifier les opportunités et à mieux adapter votre offre FTTH aux besoins réels des clients.

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2 Choose the right network architecture

There are different types of FTTH network architectures, such as point-to-point (P2P), point-to-multipoint (P2MP), and hybrid optical networks (HON). Each one has its own advantages and disadvantages in terms of cost, performance, scalability, and security. You need to choose the right network architecture that suits your budget, objectives, and customer needs. For example, P2P networks offer dedicated fiber connections to each customer, but require more fiber cables and equipment. P2MP networks use passive optical splitters to share fiber connections among multiple customers, but have lower bandwidth and higher attenuation. HON networks combine fiber and other technologies, such as coaxial cable or wireless, to extend the reach and coverage of FTTH networks, but have more complexity and interoperability issues.

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Mickael Adamantis PARY

Responsable CDS et BO Design chez Group Vivendi Africa
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Il est essentiel de considérer l'infrastructure existante pour le déploiement et de définir la topologie en fonction du nombre de foyers à desservir. Par exemple, les réseaux P2P sont parfaits pour des connexions dédiées mais demandent plus de cables. Les réseaux P2MP, bien que plus économiques, partagent la bande passante entre plusieurs foyers. Les réseaux hybrides, bien que plus complexes, peuvent offrir une couverture étendue en combinant plusieurs technologies. Adaptez votre choix à vos objectifs et à votre budget pour répondre au mieux aux besoins de vos clients.

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3 Secure the necessary permits and approvals

One of the major challenges of FTTH network deployment is obtaining the necessary permits and approvals from various authorities and stakeholders, such as local governments, utility companies, property owners, and environmental agencies. You need to comply with the relevant laws, regulations, and standards that govern the installation, operation, and maintenance of FTTH networks. You also need to negotiate the access rights, fees, and conditions for using the existing infrastructure, such as poles, ducts, and conduits, to lay the fiber cables. You need to plan ahead, communicate clearly, and build trust and cooperation with the parties involved to secure the required permits and approvals.

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Venkatesh Vedagiri

Telecom Consultant
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1. Obtaining the Right of Way (ROW):? ? ?- Conduct a survey to classify ROW authorities, which include: State Highways, National Highways Authority of India (NHAI),National Highways (NH),Corporations, Municipalities, Panchayats, Private ROW owners and Pole owners. 2. Payment Processing:? ? ?- Process payments according to the demand note (Bank Guarantee or demand draft). 3. Coordination with Other Entities:? ? ?- Communicate with other telecom operators, utility companies, and ISP service providers during the fiber laying process to prevent damages. 4. Restoration and Compliance:? ? ?- Carry out restoration as per the authorities' specifications, and obtain a No Objection Certificate (NOC) to ensure compliance and project completion

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Amarnath Kokne

Assistant Manager
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As a ftth planner one should be familiar of the jurisdiction rules of the design area while planning.This will certainly help us in getting on time permit approval, reducing design revisions and in meeting build and commissioning targets.Initiate and obtain Wayleaves for MDU installation upfront to avoid delays.

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4 Educate and engage the customers

Another challenge of FTTH network diffusion is convincing the customers to switch from their current broadband providers to your FTTH services. You need to educate and engage the customers about the benefits, features, and value proposition of FTTH services, and address their concerns, questions, and objections. You can use various marketing channels and strategies, such as websites, social media, email, brochures, events, and referrals, to reach out to the customers and inform them about your FTTH offerings. You can also offer incentives, discounts, bundles, and trials to attract and retain the customers and increase their loyalty and satisfaction.

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5 Manage the network performance and quality

Finally, you need to manage the network performance and quality of your FTTH services to ensure the optimal delivery of broadband services to the customers. You need to monitor, measure, and analyze the key performance indicators (KPIs), such as speed, latency, availability, and reliability, of your FTTH network, and identify and resolve any issues or faults that may affect the network performance and quality. You also need to upgrade, maintain, and secure your FTTH network infrastructure and equipment to keep up with the changing customer demands and expectations, and prevent any disruptions or damages to the network. You also need to provide timely and effective customer support and service to address any complaints or feedback from the customers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you overcome the barriers and risks of FTTH network adoption and diffusion?

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1 Assess the market demand

2 Choose the right network architecture

3 Secure the necessary permits and approvals

4 Educate and engage the customers

5 Manage the network performance and quality

6 Here’s what else to consider

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