How do you outperform your competitors in organic search?

People/users didn't just type random words into search engines; they were on a mission. The mission had a purpose, a goal, an intent. This intent could be categorized into four main types: Informational Intent: People searching for knowledge or answers to questions. Navigational Intent: Users seeking a specific website or page. Transactional Intent: Potential customers looking to make a purchase. Commercial Intent: Those in the research phase before making a buying decision.

In my professional experience, there are two types of audiences the algorithm navigational, transactional, and commercial. But the real one is the real people and the best way to understand them are the niches because everybody least they are in one or two, so to understand them is to understand their niches

A rule of third for this that I always like to experiment is to check the first 3 results on a keyword I'm searching for. Visit these websites. Read them. Study them. And then create your page in a way that it will have more information, more value and better structure for the reader. As simple as this would look right now that you read it, this always works. Go for the better and more complete content!

These tips will help you to help analyze your competitors so keep them in mind: - Identify Your Competitors - Monitor their Website Performance - Use competitor tools like SEMrush or Ubersuggest - Monitor their changes - See the customer reviews and feedback - Compare your strategies with them - Track the progress that they are doing - Learn from successes and mistakes like yours and competitors

As per the Google's October month Core Update- Website Speed Takes the Spotlight! So Need to start by optimizing your website’s speed. Here are the few ways to improve speed: - Compress images - Leverage browser caching - Minimize HTTP requests - Invest in reliable hosting Mobile optimization is no longer a choice; it's a must. Ensure your website is responsive and delivers a seamless experience across all devices.

Technical SEO can seem tedious, but you can do it yourself without the help of a developer. First, focus on designing your website. Don't think about optimizing it in the first go. Done? Now open Developer Tools and get Lighthouse extension for Chrome. Run a mobile navigation test for these factors: - Performance - Accessibility - Best Practices - SEO To get a score of 100, make sure you have: - Good contrast ratio of font colors - Images with explicit width and height - Robots.txt in your /public folder - low FCP and LCP (serve images in avif/webp) - aspect ratio defined for all images These basics ensure a faster page load. Advanced: - Canonical URL - Sitemaps - Meta tags (title/description) - Internal links - Schema - 3XX redirects

To create good relevant content use these Tips: - Use the simple rule of having an introduction, body, and conclusion - Use bullet points this will help UX - Use always the opinion of an expert in your niche to evaluate your content

When you create content for the sake of ranking well, don't write for search engines and algorithms. Write for humans on the other side. Answer the questions and pain points. Make sure that your content is helpful and actionable. When they finish reading your article, your readers should have an answer to their question or know what to do next to fix their issue/problem. Publish unique, original content that hasn't been published anywhere else before. And never stop testing and iterating your content based on the feedback and results you get.

Gaining backlinks from authoritative websites in your industry can be beneficial for your rankings. Not sure how to find authoritative websites in your industry? Here's an idea. 1. Use a tool like Semrush Backlink Gap or Ahrefs Link Intersect. 2. Enter your domain and 3-4 competing websites. 3. You'll see a list of websites that link to your competitors and not to you. These websites can be great prospects for you and you can: 1. Reach out to them and ask them to link to your content 2. Pitch a guest post on their website 3. Create an industry study and send them a report to publish on their website

Not sure which SEO metrics to track? And with which tools? Here's a suggestion: 1. Metric: Organic Search Traffic. Tool: Google Analytics. 2. Metric: Conversions from Organic Search visitors. Tool: Google Analytics. 3. Metrics: Keyword rankings. Tool: Semrush Position Tracking. 4. Metric: Number of referring domains. Tool: Semrush Backlink Analytics. These tools will help you understand your website's current SEO performance and make a plan on how you'll improve it.

Outperform your competitor is not just winning more money or having more clients. It is a process of putting a firmer foot a little bit more every time because nothing is done by surpassing everyone if tomorrow you are going to fall.