PPM involves four main steps: defining your portfolio, assessing your products, selecting your products, and executing your products. To gain a better understanding of each step, let's explore them in more detail. Defining your portfolio requires identifying the scope, vision, goals, and criteria of the portfolio. You must decide what products or projects are included, the purpose and value proposition of the portfolio, desired outcomes and metrics, and factors such as customer needs, market trends, competitive advantages, and organizational capabilities. Assessing your products involves collecting and analyzing data on current and planned products or projects. Here you need to evaluate each product based on its value, risk, and resource requirements as well as its alignment with the portfolio vision and goals. To do this you can use various tools and techniques such as SWOT analysis, scoring models, cost-benefit analysis, and risk-reward matrix. Selecting your products involves prioritizing and selecting which ones will be part of the portfolio based on criteria and constraints. Methods like portfolio maps, decision trees, or optimization models can be used here. Lastly, executing your products means planning and implementing the selected products or projects in the portfolio. This requires allocating resources such as time, money, people, and equipment across the products while monitoring progress and performance. Your portfolio should be regularly reviewed and adjusted too based on changing conditions and feedback.