How do you optimize your group sales funnel with Opera's CRM integration?

1 What is Opera's CRM integration?

Opera is a cloud-based reservation system that connects your hotel's front and back office operations, distribution channels, and guest services. One of the benefits of Opera is that it integrates with Oracle Hospitality's CRM platform, which allows you to manage your group leads, contacts, and accounts in one place. You can also sync your CRM data with Opera's reservation data, so you can track the status, revenue, and performance of your group bookings. This way, you can streamline your sales process, improve your customer relationship management, and increase your conversion rate.

2 How to create and manage group bookings in Opera?

Opera allows you to create and manage group bookings in a few simple steps. First, you need to create a group profile in Opera, which contains the basic information of the group, such as name, type, contact details, and billing preferences. Then, you need to create a group block, which is a reservation of a number of rooms for a specific period of time. You can assign rates, room types, inventory, and policies to your group block, and modify them as needed. You can also create sub-blocks for different segments of the group, such as VIPs, staff, or attendees. Finally, you need to create individual reservations for each group member, which can be linked to the group block and profile. You can also use Opera's group check-in and check-out features to speed up the arrival and departure process.

3 How to communicate with group organizers and guests in Opera?

Communication is key to ensure a smooth and successful group booking experience. Opera helps you communicate with group organizers and guests in various ways. For example, you can use Opera's email templates to send confirmation letters, invoices, reminders, and thank-you notes to your group contacts. You can also use Opera's group itinerary feature to create and share a detailed schedule of the group's activities, such as meetings, meals, tours, and entertainment. Additionally, you can use Opera's mobile app to send push notifications, chat messages, and offers to your group guests, and enable them to check-in, check-out, and request services from their smartphones.

4 How to upsell and cross-sell to group bookings in Opera?

Group bookings offer a great opportunity to upsell and cross-sell your hotel's products and services, such as food and beverage, spa, meeting rooms, and transportation. Opera helps you upsell and cross-sell to group bookings in several ways. For instance, you can use Opera's rate management feature to offer dynamic pricing and discounts based on occupancy, demand, and seasonality. You can also use Opera's package feature to bundle your rooms with other amenities and services, and create attractive offers for your group guests. Furthermore, you can use Opera's loyalty program feature to reward your group guests with points, vouchers, and benefits, and encourage them to return or refer your hotel.

5 How to analyze and optimize your group sales funnel in Opera?

Analyzing and optimizing your group sales funnel is essential to measure your performance and identify areas for improvement. Opera helps you analyze and optimize your group sales funnel in several ways. For example, you can use Opera's dashboard feature to monitor your key metrics and indicators, such as group occupancy, revenue, average daily rate, and revenue per available room. You can also use Opera's report feature to generate and export detailed reports on your group bookings, such as lead source, conversion rate, cancellation rate, and customer satisfaction. Additionally, you can use Opera's business intelligence feature to access and visualize your data in real-time, and discover insights and trends that can help you optimize your group sales strategy.