How do you optimize content for SEO during a CMS audit?

Whenever optimizing content for my blogs or website pages (landing page/product page) I often visit SemRush and Ubersuggest to run a thorough audit of the existing content + a fresh discussion with my client. These tools help me with several recommendations including: 1. Increasing/decreasing the content length 2. Helps me in suggesting the addition/reduction of keywords (as per the performance of competitors pieces) 3. Avoiding cannibalisation. 4. Helps me with featured content informations. 5. The 1x1 client calls help me discover there challenges, and FAQs. This way I have more content to refuel my draft.

The goal should be clear why the Blog, Landing page, video, infographics is created for . Define Tofu, Mofu and Bofu strategy in your content. Before writing understand the persona and what content might help your TG to take the action. If it is for Brand or case study the would change based on TG. In all of these create specific data points of your success keep those in track. And work your strategy.

First, check your keyword ranking from 11-50 position and try to optimize the content to rank it on the first page, these pages already have the potential to rank, you just have to optimize a bit for your title tag, meta description, and add more relevant and updated content. The second thing is to check for the ghost/orphan pages. Try to add internal links to those pages.

In the realm of content optimization within a CMS audit, I engage in a meticulous process to boost SEO effectiveness. Firstly, I conduct a comprehensive keyword analysis, aligning content with user intent and weaving these keywords seamlessly into the narrative. I prioritize user experience by ensuring readability and incorporating multimedia elements judiciously. Through an audit, I identify and rectify any duplicate or thin content, enhancing overall site relevance. Additionally, I scrutinize metadata, including titles and descriptions, ensuring they are compelling and keyword-rich. Regularly updating and repurposing content is a key facet, ensuring it remains evergreen and aligns with evolving search algorithms.

Not every page on your site is meant for search! Make sure you know how you're connecting with your audience in search first - then it'll be easier to prioritize what to optimize. Next, firm how search, conversion, and sales intersect. Do you want as much traffic as possible? As much qualified traffic? This will help as you determine w How your site drives value from a search perspective - and what metrics you'll look at. Most of the time, you don't actually want as much traffic as possible. You want more MQLs or higher newsletter conversion rates.

Here are some ways to best analyze your content: ? Inventory: Catalog all pages by type ? Metrics: Use tools like Google Analytics to assess page views, bounce rate, and time on page ? Keywords: Evaluate rankings for target keywords ? Relevance: Ensure content aligns with user intent ? Backlink: Examine inbound links for quality ? Duplicate Content: Identify and resolve duplicate content ? Conversion: Evaluate conversion rates for goal-oriented pages ? Content Depth and Length: Ensure each page provides sufficient information ? Mobile Responsiveness: Optimize content for mobile devices ? Identify High-Performing Content: Recognize and leverage successful content for future strategies

- Identify relevant keywords within your content. - Assess the readability and structure of your articles. - Check for proper header tags (H1, H2, etc.) organization. - Ensure meta titles and descriptions align with content. - Evaluate the use of internal and external links. - Verify the presence of multimedia elements for engagement. - Confirm mobile responsiveness for a seamless user experience. - Check for duplicate content and implement canonical tags if needed. - Assess the overall length and depth of your articles. - Review and update outdated or irrelevant information.

To enhance your content strategy, gathering and analyzing data is vital. Tools like Google Analytics and CMS audit tools provide insights into how content performs SEO-wise. Key metrics include search intent relevance, keyword alignment, load speed, mobile-friendliness, and backlink quantity. Beyond SEO, assessing content's effectiveness in meeting user needs is crucial. Factors like informativeness, engagement, trustworthiness, and support for the conversion funnel are essential. This dual-focus analysis ensures that content not only ranks well but also resonates with and retains your audience.

Analytics tools are our telescopes, revealing the farthest reaches of SEO space. Is your content a shining comet, dazzling and relevant, or a fading star, desperately in need of a cosmic makeover? These insights shape the stardust of your audit.

During a whole CMS auidt, It is not advised to analyze all of your content and neither it is needed. Because it doesn't make sense to analyze content which is not even ranking in top 100. Instead of analyzing each content pieces, choose to analyze blog posts and web pages that are ranking in Top 20 & Top 30 of Google

Enter the content matrix, a cosmic canvas where you sort your content along the dimensions of performance and relevance. It's a cosmic ballet, deciding which constellations to nurture, which to revitalize, and which faded stars to bid farewell to in the celestial winds.

When analysing the many different types of data, it has proved useful to combine them in Excel and work with a kind of traffic light system. Good values are coloured green, average values yellow and poor values red. This allows you to recognise at a glance whether a URL is performing well or poorly in several metrics.

Rather than focusing solely on performance and relevance, I suggest using a grid that evaluates three factors: user intent fulfillment, technical SEO best practices implementation, and business/marketing goals alignment. This provides a more well-rounded view of content value and potential. Sections fully meeting all three criteria could then be prioritized for linking and promotion while underperforming content would need updates to things like key phrases, internal links, multimedia additions, or calls-to-action tailored to the appropriate intent. Taking a user-first, technically sound, and commercially aware approach ensures that the audit drives optimal usefulness, findability, and results.

Categorizing content in a matrix by performance and relevance enables strategic prioritization. Keep top-scoring content, update underperforming but relevant assets, consolidate duplicative pages, and delete outdated or irrelevant ones. This segmentation focuses efforts on high-value content with room for optimization.

This is the trick i follow to prioritize and categorize content- Organize in Notion: Once you've combined the data, pop it into Notion. Tag it smartly so you can easily locate what you need when you need it. Capture Ideas:When you stumble upon interesting content or information, snap a screenshot. It's like collecting puzzle pieces for creating awesome content later. Notebook Ready:Always have a notepad and pen at arm's reach. Inspiration can strike at any moment, and jotting it down quickly ensures you don't lose those brilliant thoughts.

Improving content quality has the greatest impact on search performance. But don't assume you can just optimize one page and call it a day. Over the past year I've noticed more and more that you need to think in clusters as opposed to individual pages. That means optimizing an entire cluster that deals with a specific subject. Proper internal linking based on topic modeling helps. But you may need to build out additional content to address gaps in the cluster, not just on the page itself.

In Optimizing your content for SEO using the right keywords is key, Your structure and format of your content also helps with its SERP ratings

Der beste Tipp, um Inhalte für SEO zu optimieren, ist meines Erachtens immer noch, konsequent für die Leser zu schreiben. Je mehr Mühe ich mir machen, gut zu lesende, leicht verst?ndliche und sauber aufbereitete Texte zu verfassen, desto mehr profitiert der Leser davon und das lohnt sich wiederum. Dabei sollten besonders die Anforderungen an Online-Texte im Blick behalten werden. Hier entscheiden Sekundenbruchteile, ob ein Text gelesen wird oder nicht. Texte, die sich leicht schnell erfassen lassen, die effektiv gescannt werden k?nnen, sind hier im Vorteil. Das hei?t einfache, kurze S?tze, viele Zwischenüberschriften, kurze Abs?tze und eine klare Gliederung.

I generally recommend writers to answer the readers’ most sought questions. FAQs without listing the questions, if you will. This typically covers most of the missing keywords. If they leave out any important ones, we can always use a generative AI tool to add the rest. This keeps the content real, yet updates it from an SEO perspective.

Have a on-page checklist for your website Apart from randomly optimizing any content using your Yoast or RankMath plugin, have a on-page checklist This will be helpful

CMS audit's main goal is to identify areas for improvement and enhance the overall functionality of CMS. While the above-mentioned steps are important, content speed and quality matter equally. There are many great options out there for this, like Siteimprove, Acunetix, GTmetrix, and Google Lighthouse, that can be used to check the security and various aspects of SEO. These tools provide valuable insights and recommendations to ensure that the content is not only well-performing but also aligns with SEO best practices

Best and free methods to monitor content is simply by using two tools 1) Google Analytics 2) Google Search Google Analytics to understand how content rankings are being after a CMS audit Google Search Console to understand how Google is viewing your updates and what keywords and pages are being updated

Continuously test and monitor content after optimizations using tools like Lighthouse and Analytics. Compare traffic, conversions, speed and rankings to goals to identify gaps. CMS auditing is an ongoing process, not a one-off. Continual improvements ensure content remains relevant, valuable and effective over time.

Testing becomes your celestial observatory. Tools like Google PageSpeed Insights are your telescopic lens, scrutinizing the cosmic vibrations—speed, usability, and quality. Your content, now a star in its own right, reveals its brilliance against the backdrop of the digital universe.

A CMS audit would be about the CMS itself and not the content. Look for templates that could be tagged, say, with structured data tags (schema.org), because this would benefit every page that uses a given template. Corporate CMSs tend to be SEO-unfriendly by design, so that the poor customer has to pay developers to add SEO features.

In this cosmic ballet of a CMS audit, remember—it's not a one-time event. It's an eternal waltz, a dance with the stars, ensuring your content remains a celestial beacon in the vastness of the digital cosmos.