After you have done your research and site inspections, it is time to negotiate the terms of the contract and cancellation with the venue. Respect, professionalism, and assertiveness are key. You should be aware of your priorities and limits, and be willing to compromise if needed. Additionally, request clarifications, confirmations, and revisions in writing. When it comes to negotiation points, you may be able to lower the deposit amount, extend payment deadlines, or get a discount for paying in advance or in full. Furthermore, you could reduce the minimum number of attendees or rooms required, increase the percentage of allowable attrition or cancellation without penalty, or negotiate a sliding scale of fees based on the notice period. Lastly, you may also be able to get some extra perks or benefits from the venue such as free or discounted parking, Wi-Fi, catering, audiovisual equipment, or upgrades.