How do you monitor and update your SWOT analysis for your inside sales performance and growth?

1 Review your goals

The first step to monitor and update your SWOT analysis is to review your sales goals and objectives. Are they still realistic, measurable, and aligned with your company's vision and values? Have you achieved some of them or faced any setbacks? How do your strengths and weaknesses affect your progress and results? By revisiting your goals, you can assess how well your SWOT analysis reflects your current situation and what changes you need to make.

3 Gather feedback

Another important step is to gather feedback from various sources, such as your customers, prospects, managers, colleagues, and competitors. Feedback can help you understand your strengths and weaknesses from different perspectives, as well as the opportunities and threats in your market and industry. You can use surveys, interviews, reviews, testimonials, referrals, social media, and online research to collect feedback. You can also ask for coaching and mentoring from your managers or peers to improve your skills and knowledge.

4 Update your SWOT matrix

The final step is to update your SWOT matrix based on the information you have gathered from the previous steps. You can use a simple four-quadrant template or a more advanced software tool to create and update your SWOT analysis. You should list the most relevant and significant factors in each category and prioritize them according to their impact and urgency. You should also review your SWOT analysis periodically and make adjustments as needed.

A SWOT analysis is not a one-time exercise, but a continuous process that helps you monitor and update your inside sales performance and growth. By following these tips, you can keep your SWOT analysis fresh and useful for your sales success.