You've invested time and money to create an event app that enhances your attendees' experience and engagement. But how do you know if your app is actually delivering the results you want? How do you measure the success and impact of your event app?
Before you launch your app, you need to have a clear idea of what you want to achieve with it and how you will track your progress. Do you want to increase attendance, retention, satisfaction, networking, feedback, or revenue? Depending on your goals, you need to identify the relevant metrics that will help you evaluate your app's performance. For example, if you want to boost attendance, you might look at the number of downloads, registrations, check-ins, and sessions attended. If you want to improve satisfaction, you might look at the ratings, reviews, and referrals.
Once you have your goals and metrics, you need to collect and analyze the data from your app. You can use various tools and methods to gather and process the information, such as analytics platforms, surveys, polls, quizzes, social media, and gamification. You should also compare your data with your benchmarks and expectations, as well as with industry standards and best practices. This will help you understand how your app is performing and where you can improve.
The final step is to communicate and act on the insights you gain from your data analysis. You should share your findings and recommendations with your stakeholders, such as your team, sponsors, speakers, exhibitors, and attendees. You should also use your insights to optimize your app and your event strategy, as well as to plan for future events. You can also leverage your insights to showcase your success and impact, as well as to generate leads and opportunities.
Measuring the success and impact of your event app is not a one-time activity. It is an ongoing process that requires a feedback loop. You should continuously monitor your app's performance, collect feedback from your users, and make adjustments based on your data. You should also test and experiment with different features, content, and design elements to see what works best for your audience and your objectives.
Another way to measure the success and impact of your event app is to learn from others who have done it before. You can look for case studies, examples, and best practices from other event organizers who have used apps successfully. You can also join online communities, forums, and groups where you can exchange ideas, tips, and experiences with other event professionals. You can also attend webinars, podcasts, and courses that cover topics related to event app measurement.
If you are still unsure how to measure the success and impact of your event app, you can always ask for help from experts and professionals. You can consult with your app developer, provider, or vendor, who can offer you guidance, support, and tools to help you track and analyze your app's performance. You can also hire a consultant, coach, or mentor who can help you define your goals, metrics, and strategies, as well as provide you feedback and advice.