How do you measure the ROI of digital wayfinding in your commercial interior projects?

1 Define your goals and metrics

Before you implement digital wayfinding, you need to have a clear idea of what you want to achieve and how you will measure it. For example, do you want to improve customer satisfaction, loyalty, or retention? Do you want to reduce staff workload, errors, or complaints? Do you want to increase sales, revenue, or occupancy? Depending on your goals, you can choose different metrics to track, such as customer feedback, dwell time, conversion rate, or occupancy rate.

2 Collect and analyze data

Once you have your goals and metrics, you need to collect and analyze data to assess the impact of digital wayfinding on your commercial interior projects. You can use various methods and tools to gather data, such as surveys, interviews, observations, analytics, or sensors. You can also compare the data before and after the installation of digital wayfinding, or between different locations or segments. You can use software or platforms to visualize and report the data, such as dashboards, charts, or graphs.

3 Calculate the ROI

To calculate the ROI of digital wayfinding, you need to subtract the total cost from the total benefit and divide it by the total cost. The total cost includes the initial investment, such as hardware, software, installation, and maintenance, as well as the ongoing expenses, such as updates, repairs, and electricity. The total benefit includes the monetary value of the outcomes, such as increased sales, revenue, or occupancy, as well as the intangible value, such as improved customer experience, brand image, or employee satisfaction.

4 Compare and optimize

After you calculate the ROI of digital wayfinding, you can compare it with other alternatives, such as traditional signage, printed maps, or human assistance. You can also compare it with industry benchmarks, best practices, or competitors. This can help you identify the strengths and weaknesses of your digital wayfinding solutions and optimize them for better performance and results. You can also test different designs, features, or content to see what works best for your target audience and objectives.

5 Communicate and demonstrate

Finally, you need to communicate and demonstrate the ROI of digital wayfinding to your stakeholders, such as clients, partners, or investors. You can use data and stories to show how digital wayfinding has improved the user experience, brand identity, and operational efficiency of your commercial interior projects. You can also use testimonials, case studies, or awards to showcase your success and credibility. This can help you build trust, loyalty, and reputation in the market and attract more opportunities and referrals.