How do you measure the return on investment (ROI) of attending or exhibiting at a textile trade show or fair?
Textile trade shows and fairs are great opportunities to showcase your products, network with potential buyers and suppliers, and learn about the latest trends and innovations in the industry. But how do you know if attending or exhibiting at these events is worth the time, money, and effort? How do you measure the return on investment (ROI) of your participation? In this article, we will explain what ROI is, why it is important, and how you can calculate it using some simple formulas and indicators.