How do you measure and report the success and ROI of your online survey for your conference stakeholders?

1 Define your goals and metrics

Before you create your online survey, you need to have a clear idea of what you want to achieve and how you will measure it. What are the main objectives of your conference and your survey? Who are your target audiences and what are their needs and expectations? What are the key performance indicators (KPIs) that will show you how well you met your goals? For example, you might want to measure satisfaction, engagement, learning outcomes, networking opportunities, brand awareness, or lead generation.

2 Choose the right survey tool and questions

Once you have your goals and metrics, you need to select the best online survey tool and questions for your conference. There are many options available, such as SurveyMonkey, Typeform, Google Forms, or Eventbrite Surveys. You should look for a tool that is easy to use, customizable, secure, and compatible with your conference platform and CRM. You should also craft your questions carefully, using a mix of open-ended and closed-ended questions, rating scales, multiple choice, or matrix questions. You should avoid leading, biased, or ambiguous questions, and keep your survey short and relevant.

3 Distribute and promote your survey

To get a high response rate and quality data, you need to distribute and promote your survey effectively. You should send your survey as soon as possible after your conference, preferably within 24 hours, to capture fresh and accurate feedback. You should also send reminders and follow-ups to increase participation. You can use email, social media, SMS, or push notifications to reach your attendees and stakeholders. You should also incentivize your survey with rewards, such as discounts, vouchers, certificates, or prizes.

4 Analyze and interpret your data

Once you have collected your survey responses, you need to analyze and interpret your data to extract meaningful insights and recommendations. You should use your survey tool or other software, such as Excel, SPSS, or Tableau, to generate reports, charts, graphs, or dashboards. You should look for patterns, trends, correlations, outliers, or gaps in your data. You should also compare your results with your goals and metrics, and identify your strengths, weaknesses, opportunities, and threats.

5 Communicate and share your results

The final step is to communicate and share your results with your conference stakeholders, such as attendees, speakers, sponsors, organizers, or partners. You should tailor your communication to each stakeholder group, highlighting the key findings, benefits, and actions that are relevant to them. You should also use clear, concise, and engaging language, visuals, and storytelling techniques to convey your message. You can use different formats and channels, such as emails, newsletters, blogs, social media posts, webinars, or infographics.