How do you measure and improve user engagement and retention in cloud gaming?

3 How to improve engagement and retention

To enhance engagement and retention, you need to comprehend your users' needs, preferences, and feedback, and offer them a personalized, frictionless, and rewarding cloud gaming experience. Segmenting your users based on their behavior, demographics, preferences, and feedback will enable you to tailor your games, features, and marketing to each segment. Additionally, optimizing your game catalog, user interface, and streaming quality will ensure your users can find, access, and enjoy your games easily and seamlessly on any device. Furthermore, providing incentives, rewards, and challenges will motivate your users to play more, explore new games, and invite their friends to join your service. Moreover, communicating with your users regularly through email, push notifications, social media, and in-game messages will provide them with relevant information, updates, tips, and offers. Lastly, collecting and analyzing data and feedback from your users will help you improve your service as well as create new games and features that meet your users' expectations.

4 How to test and optimize your engagement and retention strategies

To test and optimize your engagement and retention strategies, conducting experiments and measuring the results of your actions is key. A/B testing can be used to compare two or more versions of your games, features, or marketing campaigns, and see which one performs better on your engagement and retention KPIs. Cohort analysis involves comparing the behavior and outcomes of different groups of users who joined your service at different times, while multivariate testing allows you to test multiple variables at once. Additionally, user testing can be used to invite real users to test your games, features, or marketing campaigns, so that their reactions, feedback, and behavior can be observed.

5 How to benchmark your engagement and retention performance

To benchmark your engagement and retention performance, you need to compare your results with your own goals, industry standards, and competitors. To do this, you can look at your own historical data to track progress and trends over time. Additionally, you can research the average engagement and retention rates and best practices for cloud gaming and related sectors in industry reports and surveys. Lastly, you can monitor and evaluate the performance and strategies of your direct and indirect competitors in the cloud gaming market for insights.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?