How do you measure and improve the social and environmental impact of your email marketing?

2 How to measure your email marketing impact

To measure your email marketing impact, you need to define your goals, indicators, and metrics. Your goals are the specific outcomes you want to achieve with your email campaigns, such as raising awareness, educating, inspiring, or donating. Your indicators are the qualitative or quantitative measures that show how well you are reaching your goals, such as feedback, testimonials, surveys, or ratings. Your metrics are the numerical data that track your email performance, such as open rates, click-through rates, conversions, or unsubscribes.

3 How to improve your email marketing impact

To maximize the impact of your email marketing efforts, it is important to optimize your campaigns based on your goals, indicators, and metrics. To do this, you can use a variety of tools and techniques, such as segmenting your audience and personalizing your messages, creating content that is relevant, valuable, and engaging, designing emails that are responsive, accessible, and attractive, testing and experimenting with different elements and variables, as well as analyzing and reporting on your results and insights.

4 How to reduce your email marketing footprint

Your email marketing footprint encompasses the energy and resources your email campaigns consume and emit, such as your email service provider, list size, frequency, file size, and recipients' behavior. By reducing your email marketing footprint, you can save money and time on campaigns, improve deliverability and engagement, avoid spamming or annoying subscribers and customers, minimize greenhouse gas emissions and waste, and contribute to global climate change efforts.

5 How to increase your email marketing contribution

Your email marketing contribution is the amount of support and value your email campaigns provide to social and environmental causes and initiatives. It can include aspects such as your email tone, message, call to action, and landing page. By increasing your email marketing contribution, you demonstrate commitment and leadership on issues that matter to you and your audience. You also educate, inform, and inspire subscribers and customers to take action. This can generate more leads, sales, and referrals for your business or organization while creating positive change in your community and the world. Additionally, it strengthens partnerships and collaborations with other stakeholders.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?