How do you measure and improve the impact of your live streaming interviews and podcasts?

1 Choose the right platform

The first step to successful live streaming is to choose the right platform for your goals and audience. There are many options available, such as YouTube, Facebook, Instagram, Twitch, LinkedIn, and more. Each platform has its own features, benefits, and limitations, so you need to do some research and testing to find the best fit. Consider factors such as the size and demographics of your audience, the type of content you want to create, the level of interactivity you want to have, and the analytics and monetization options you need.

2 Plan and prepare your content

The next step is to plan and prepare your content in advance. Live streaming may seem spontaneous and casual, but it still requires some structure and strategy to be effective. You need to have a clear purpose, a compelling topic, and a well-defined audience for your live stream. You also need to prepare your questions, your guests, your equipment, and your environment. Make sure you have a reliable internet connection, a good microphone and camera, and a quiet and professional setting. You can also create a script or an outline to guide your conversation and avoid awkward silences or tangents.

4 Engage and interact with your audience

The fourth step is to engage and interact with your audience during and after your live stream. Live streaming is a great opportunity to build rapport and trust with your audience, as well as to get feedback and insights from them. You can encourage your audience to participate by asking questions, answering comments, conducting polls, offering incentives, and acknowledging their presence and contributions. You can also follow up with your audience after your live stream, by sending thank-you messages, sharing highlights, asking for reviews, and inviting them to your next live stream.

5 Analyze and optimize your performance

The final step is to analyze and optimize your performance based on the data and feedback you collect from your live stream. You want to measure the impact and effectiveness of your live stream, as well as identify the areas for improvement and growth. You can use various metrics, such as views, watch time, retention, engagement, reach, conversions, and revenue, to evaluate your live stream. You can also use tools, such as Google Analytics, YouTube Analytics, Facebook Insights, and others, to track and visualize your results. You can also ask your audience for feedback, by conducting surveys, interviews, or focus groups, to understand their needs, preferences, and satisfaction.