How do you measure and improve the accessibility and engagement of your live stream?

To enhance the accessibility and engagement of your live stream, consider integrating a variety of metrics and strategies that cater to diverse audiences, including those with specific needs. Employ accessibility checkers and captioning software to ensure your content is comprehensible to individuals with hearing impairments. Regularly conduct user feedback surveys to gauge the effectiveness of these tools and identify areas for improvement. Focus on optimising the quality of captions, transcripts, and audio descriptions, and ensure your visual content is designed with adequate contrast, legible fonts, and appropriate colour schemes.

Realizo Lives nas plataformas Linkedin, Youtube e Instagram e utilizo o evento de áudio especificamente aqui no Linkedin. As métricas de uma forma geral est?o relacionadas a localidade, número de participantes e engajamento. Especialmente no Linkedin, conseguimos ter acesso aos cargos e com isso, todo o seu evento pode e deve ser preparado para o seu perfil de conex?o ideal, porque com certeza a plataforma te entregará para eles. Isso é incrível!

Live streaming engagement metrics Concurrent Viewers Viewership Duration Chat Activity Likes, Dislikes, and Reactions Shares Peak Concurrent Viewers Playbacks and Rewatches Audience Demographics New Subscribers/Followers Monetization Metrics

Na minha opini?o a taxa de engajamento é a melhor e a principal taxa a ser analisada. Mais importante que o número de participantes é o número dos que ficam do come?o ao fim. Com essas pessoas identificadas, podemos aplicar pesquisas para manter os conteúdos atualizados e dentro da necessidade do nosso público.

Engagement metrics are very subjective to each organisation and it is easy to fall for vanity metrics. Setting goals based on vanity metrics, such as registrations, attendees, and questions is back to front. Instead, start with the desired outcome (eg. a pipeline goal) and work backwards using existing conversion rates to identify the required (vs desired) metrics. E.g. Pipeline > conversion from Opps > conversion from SQLs > conv. from SALs > conv from MQLs > conv from Attendees > conv from Registrations > conv from Email opens > conv from Target Segment Each conversion rate should be assessed seperately and actions taken to improve them. Each of these has different factors that will result in improvement.

Engagement metrics are key to growth and understanding how to use metrics like views, retention rate, comments, and feedback to help develop and tailor better content that will hit your target audience. These types of analytics can help with show and content strategy that will craft your voice, the value, and the connections that can grow your community. More so, it helps understand how to communicate better as a host with viewers.

Having live & recorded videos that are accessible to ALL is something all content creators should strive for. I love that LinkedIn automatically creates closed captions to all the Live Streams I do each week. What's nice about close captions... is that they can toggled ON or OFF at the viewers discretion. Another accessibility strategy best practice is to ensure that you are "recording for the ear" with your live streams. For any text, graphics, or comments you display on screen, be sure to read them out loud for the benefit of anyone in the audience that is visually challenged.

Importante nos eventos de Streaming estarmos atentos aos detalhes para que todos tenham acesso. O uso de legendas com o tamanho da fonte adequado, a saída de som com a sua comunica??o clara, s?o coisas simples que acolhem pessoas especiais.

Live Stream Accessibility Strategies Captions: Ensure real-time captions for deaf and hard-of-hearing audiences. Audio Descriptions: Include narrations for visual content to aid blind viewers. Accessible Player Controls: Use player interfaces compatible with screen readers. Transcripts: Provide written transcripts for the entire live stream. Keyboard Navigation High Contrast and Clear Fonts Platform Accessibility Features Pre-Event Accessibility Information Promote Inclusivity: Encourage viewers to provide feedback on accessibility. Implementing these strategies promotes an inclusive and accessible live streaming experience.

Funny thing I learned a few weeks back—KNOW WHO CAN COMMENT/INTERACT with your live stream. During a LinkedIn LIVE event, ONLY viewers connected to the host can comment and react with emojis. This might change in the future, but it's crucial to stay on top of all limitations and barriers. I find it worthwhile to invest the time to learn about and communicate these limitations with viewers. This is especially important for things out of your control - systemic barriers - such as blocked commenting abilities. PS - How did I learn this? Viewer feedback ??

Live streaming is your golden ticket to deeper audience engagement and trust with your ideal viewers and listeners. Encourage viewer questions and comments during streams and highlight them using simple live streaming tools like StreamYard, Riverside or eCamm. Seeing their names and questions on screen makes viewers feel valued, boosting participation and keeping engagement high.

Engagement is why most live streamers get started so having a strategy in place should be a necessity. For example, adding segments that speak to your audience, and creating time for Q&A that allows viewers to submit questions is another way to foster participation. Acknowledgment of the chat viewers, sharing their commentary, and adding challenges to spark engagement are all effective tools to allow the viewers to feel like they are validated. Also, it creates an essence that their engagement is as important as the content and the host.

A conversa contando sua história sempre é magnifica para se conectar com seu público, e inclusive dar voz as pessoas também contarem a sua. Durante um Streaming ao vivo, você ter uma conversa simpática fará a diferen?a porque as pessoas iram compartilhar seu conteúdo, e pode pedir, assim você engaja seu Streaming ao vivo. A Utiliza??o de Storytelling é uma poderosa ferramenta de comunica??o com seu público pois prende a aten??o e contagia! Utilize também gamifica??es como parte de sua estratégia. E fa?a seus Streaming ao vivo aqui no LinkedIn!

Incorporating elements like storytelling, humor, and emotion can significantly increase the appeal and memorability of your content. These aspects help in creating a strong emotional connection with your audience, making your streams not just a watch, but an experience. Personalization and targeting are also key in making your content more relevant and engaging for your viewers. Understanding your audience's preferences and tailoring your content to meet these interests can lead to higher viewer satisfaction and loyalty. Tools for audience segmentation can be invaluable in gaining insights into viewer demographics and preferences.

A prepara??o para o seu evento de Streaming é a chave para engajar seu público. Um bom tema, uma boa estrutura de perguntas, falas que envolvem e motivam as pessoas a participarem, direcionar os convites para o seu público e ser acolhedor com os questionamentos que surgem durante o evento.

Estamos na melhor plataforma para realizar eventos de Streaming corporativo. Utilizem os eventos de vídeo e áudio e gere valor para as suas conex?es. As pessoas gostam de viver essas experiências de forma especial. Aproveitem!

Break the 4th wall. Don't just talk at the camera. Remember your audience is 1m away from you behind the webcam lens. Address them, invite them to engage, and react to their requirements and challenges. Don't know the answer to a question? Don't shy away from it, but use it as a way to continue the conversation after the livestream concludes and add value for longer. Moderators play a key role in engaging the audience throughout the livestream. They should be the voice of the audience, as well as the facilitator of the livestream. If moderators only talk to the presenters, it will only be the presenters that talk to them. Bring the audience into the conversation.

Here are some additional tips for creating an engaging live stream and making it easy for everyone to join: ?? Reach out with a personal message: Send registered guests a DM before and/or after the stream. This shows you care about their experience and actively want them involved. ?? Platform specifics: Stay on top of platform restrictions. During LinkedIn Live events, for example, ONLY people connected to the host can comment and interact during the event. ?? Listen to your audience: Be open to their feedback about accessibility and make changes based on what they say.