How do you measure the impact and value of AR/VR projects for your clients or stakeholders?
Augmented reality (AR) and virtual reality (VR) are immersive technologies that can enhance the user experience, create engaging content, and solve complex problems. But how do you measure the impact and value of your AR/VR projects for your clients or stakeholders? In this article, you will learn about some of the key metrics and methods that can help you evaluate the effectiveness and return on investment (ROI) of your AR/VR solutions.
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Engagement and retention:To measure AR/VR impact, track user engagement with metrics like session length and retention rates. Seeing how often and how long users interact with your content can spotlight its value.
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Empathy as a metric:AR/VR's unique ability to build empathy offers a non-traditional impact metric. For example, VR simulations can foster inclusivity by giving users insight into the lives of people with disabilities.