How do you measure the impact and success of your webinar and collect feedback?

1 Define your goals and metrics

Prior to launching your webinar, it is essential to define what you want to achieve and how you will measure it. Depending on your purpose and audience, the goals and metrics for your webinar may vary. For instance, you may wish to boost brand awareness, generate leads, educate customers, or sell a product or service. Common metrics to track include registration rate (the percentage of people who sign up for your webinar out of the total number of people who visit your landing page or invitation email), attendance rate (the percentage of registrants who actually show up for your webinar), engagement rate (the percentage of attendees who interact with your webinar content), conversion rate (the percentage of attendees who take a desired action after your webinar), and satisfaction rate (the percentage of attendees who rate your webinar positively or provide positive feedback).

2 Choose a webinar hosting platform

When selecting a webinar hosting platform, it’s important to consider the quality and performance of the platform, as well as the data and feedback you can collect. There are many options available, so you should choose one that suits your needs, budget, and goals. Ease of use, reliability, customization, interaction, analytics, and integration are all important features to look for. Specifically, consider how easy it is to set up and manage the webinar, how stable and secure it is for large or global audiences, how much you can customize the branding and registration process, how much you can engage your audience with features like polls or quizzes, how much data and insights you can get from the platform, and how well it integrates with other tools such as email marketing or CRM.

3 Prepare and test your webinar

Once you have chosen a webinar hosting platform and set up your webinar, it is essential to prepare and test your webinar content, delivery, and technology. You want to make sure that your webinar is relevant, engaging, and informative for your audience, and that you can deliver it seamlessly. To do this, create an eye-catching title and description for your webinar that highlights the benefits and value for your audience. Outline the structure of the webinar, including an introduction, main points, examples, stories, and a call to action. Design slides and visuals with high-quality images, fonts, colors, and animations that match your brand and message. Practice the presentation with a script or notes and use a timer to ensure you stay on track. Test the technology such as microphone, camera, internet connection, sound, lighting, and screen sharing. Finally, do a dry run of the webinar with a colleague or friend to get feedback on content delivery and technology.

4 Deliver and record your webinar

On the day of your webinar, you need to deliver and record it in a way that engages and impresses your audience. To create a positive and memorable experience, log in to your webinar platform early to check settings and equipment. Welcome attendees as they join and introduce yourself and the topic, starting on time and sticking to your agenda and time limit. Utilize interactive features such as chat, polls, Q&A, quizzes, or gamification to keep your audience engaged. Provide valuable information, tips, examples, and stories that relate to their needs and goals. End with a clear call to action that tells them what to do next, such as signing up for a free trial or downloading a resource. Record the webinar securely and accessibly.

5 Follow up and analyze your webinar

After your webinar, it's important to follow up with your attendees and analyze the data and feedback. Doing so can help you nurture leads, build trust and loyalty, and improve your webinar strategy. To begin, send a thank you email with a link to the recording, a summary of the main points, and a reminder of the call to action. Additionally, send a survey or feedback form to rate your webinar and provide comments or suggestions. Segment your attendees based on their behavior, interest, or feedback, and send them personalized messages or offers. Review the metrics and compare them with your goals and benchmarks; identify what worked well and what can be improved. Finally, use the data and feedback to optimize your webinar content, delivery, and promotion for future sessions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?