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How do you measure the impact and success of your animatics?

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Animatics are a crucial step in the traditional animation process, as they allow you to test your storyboards with sound, timing, and motion before moving on to the final production. But how do you know if your animatics are effective and engaging? In this article, we'll explore some methods and tools to measure the impact and success of your animatics, and how to use the feedback to improve your animation.

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1 Define your goals

The first thing you need to do is to define your goals and criteria for your animatics. What are you trying to achieve with your animation? Who is your target audience? What are the key messages and emotions you want to convey? How do you want them to react and respond? Having clear and specific goals will help you evaluate your animatics objectively and consistently.

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2 Use metrics and analytics

One way to measure the impact and success of your animatics is to use metrics and analytics, such as views, likes, comments, shares, retention, and engagement. These can give you an idea of how popular and appealing your animatics are to your audience, and how well they capture their attention and interest. You can use various platforms and tools, such as YouTube, Vimeo, Google Analytics, or Wistia, to track and analyze these metrics.

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3 Conduct surveys and polls

Another way to measure the impact and success of your animatics is to conduct surveys and polls, either online or in person, to gather feedback from your audience. You can ask them questions about their preferences, opinions, feelings, and suggestions regarding your animatics, and how they relate to your goals and criteria. You can use tools such as SurveyMonkey, Google Forms, or Poll Everywhere to create and distribute your surveys and polls.

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4 Perform tests and experiments

A third way to measure the impact and success of your animatics is to perform tests and experiments, such as A/B testing, focus groups, or usability testing, to compare and contrast different versions or aspects of your animatics, and see how they affect your audience's behavior and response. You can use tools such as Optimizely, UserTesting, or Hotjar to set up and run your tests and experiments.

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Sarah W.

Content strategist and social media manager | Helping businesses with campaign management, strategy and activation
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Animatics should be used similarly like a table read. Everyone is a room and delivered with physical actions by the director/artist.

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5 Review and refine

The final step is to review and refine your animatics based on the data and feedback you collected from the previous methods. You can identify the strengths and weaknesses of your animatics, and make adjustments and improvements accordingly. You can also repeat the measurement process to see if your changes have made a positive difference. The goal is to create animatics that are as close as possible to your vision and expectations, and that resonate with your audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you measure the impact and success of your animatics?

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1 Define your goals

2 Use metrics and analytics

3 Conduct surveys and polls

4 Perform tests and experiments

5 Review and refine

6 Here’s what else to consider

Traditional Animation

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