How do you measure the impact and engagement of your event games and activities?

1 Define your objectives

Before you plan and implement any games and activities for your event, you need to have a clear idea of what you want to achieve with them. Do you want to increase networking, learning, feedback, loyalty, or sales? Do you want to align with your event theme, brand, or message? Do you want to create a buzz, a challenge, or a reward? Having specific and measurable objectives will help you choose the right games and activities for your event, and also set the criteria for evaluating their impact and engagement.

2 Choose your metrics

To measure the impact and engagement of your event games and activities, you can use various metrics depending on your objectives. For instance, participation rate can indicate the level of interest and satisfaction of your audience, while feedback score can show the level of learning and value. Additionally, engagement time can demonstrate the level of attention and retention, while social media mentions can demonstrate awareness and influence. Finally, conversion rate can reveal the level of loyalty and revenue.

3 Collect your data

To collect your data, you can use a variety of tools and methods. Event apps can be used to create, manage, and track games and activities, as well as collect feedback from attendees. Analytics platforms, such as Google Analytics, can measure traffic and behavior on your event website or landing page, as well as track social media mentions. Additionally, RFID or NFC technology can be used to track attendance, movement, and interaction with games and activities. This technology can also trigger rewards, notifications, or content for attendees.

4 Analyze your data

To analyze your data, you need to compare your actual results with your expected outcomes. You can use various methods and tools, such as charts and graphs to visualize the data and identify patterns, trends, or outliers. Reports and dashboards can be used to summarize the data and highlight the key findings, insights, or recommendations. Additionally, benchmarking and testing can be employed to compare the data with industry standards, best practices, or previous events. This can also be used to experiment with different variations, options, or scenarios of your games and activities.

5 Improve your design

To improve your design, you can use data to make informed decisions and actions. Feedback loop can be utilized to collect and implement suggestions, comments, or complaints from attendees, speakers, or staff. Additionally, SWOT analysis can identify the strengths, weaknesses, opportunities, and threats of your games and activities. Gamification enhances the appeal, challenge, and reward of your games and activities, as well as creates a sense of competition, collaboration, or achievement for attendees.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?